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BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

The BYO Ethanol Campaign is a joint initiative by RFA and ACE to promote renewable fuels, blending pumps, and E15 use, supported by NCB. Expand market opportunities, educate consumers, and enhance industry support to advance ethanol use. The campaign provides resources, incentives, and expert guidance to encourage blending pumps installations and fuel promotion. Get involved and increase ethanol consumption today!

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BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

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  1. BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE) Nebraska Corn Board (NCB)

  2. The BYO Ethanol Campaign • Jointly managed effort of the Renewable Fuels Association (RFA) & the American Coalition for Ethanol (ACE). • Additional campaign funding provided by: • State corn grower organizations in CO, IA, IL, KS, KY, MI, MN, MO, NE, OH & SD. • National Corn Growers Association’s Ethanol Committee

  3. BYO Ethanol Campaign Efforts • Expand Market Development Efforts • Conduct Educational Seminars & Webinars • Technical and Regulatory Industry Support • Safety & Environmental Program Support • Enhance Website Development • Print & Distribute Materials • Facilitate Marketer Assistance Programs • Expand Consumer Awareness Efforts

  4. BYOethanol.com

  5. Renewable Fuels Standard

  6. What is a “Blender Pump?” Not new technology Already found in over half the dispensers in the country Offers consumers more choices at the pump Dispenser will blend to make various blends of ethanol Typically two tanks , process usually uses E10 and E85 or denatured ethanol Any blend above E15 is for use in FFVs only

  7. How does a blender pump work?

  8. How does a blender pump work?

  9. Blender Pumps - What’s in it for you? • More product choices for consumers on same footprint. • Qualifies for partial federal infrastructure tax credit. • Typically uses existing tanks and pipes – huge cost savings. • Ethanol plants can sell direct – bypass terminal markup. • Flexibility for future approval of mid-level ethanol blends. • Pump paid for by sale of all products, not just E85. • Faster inventory turnover, protection against market swings.

  10. Incentives State • Nebraska Corn Board grant Local Opportunities -Some local Corn Growers Association * Links to all incentives are found at www.BYOethanol.com, drop down menu Incentives.

  11. Nebraska Corn Board: $30,000 for the first blender pump and installation; $10,000 for the second blender pump Marketing/promotion support Application available at www.nebraskacorn.org Local Incentives

  12. Final Look at Cost: Current Ethanol Blender Pump * Does not include potential income from RINs.

  13. Underwriters Laboratories (UL) E85 • De-certified all equipment in October 2006. • Gilbarco & Dresser Wayne both received certification in late June 2010. • OPW received certification in late June 2010. • Many options available, more coming soon. E15 • Different issue. • “E85” blender pump would accommodate E15.

  14. Equipment Various configurations from: • Gilbarco Veeder-Root • David Zumbaugh • 336.547.3021 • Dave.zumbaugh@gilbarco.com • Dresser Wayne • Scott Negley • 512.388.8311 • Scott.negley@wayne.com • Bennett Pump Co. • Alan Levine • 727.491.3232 • alevine@bennettpump.com

  15. ASTM • New ASTM standard for E85, now referred to as Ethanol Fuel, ASTM 5798-10. • Lowers overall ethanol content to 68% for all three classes. • Spec can be found in the Handbook for Handling, Storing & Dispensing E85. • Always purchase fuel IAW ASTM Standard.

  16. E15 • Approved by EPA for use in: • 2001 & Newer Cars and Light-Duty Trucks • 2001 & Newer Medium-Duty Passenger Vehicles (SUVs) • All Flex-Fuel Vehicles (FFVs) • Blender pumps will help accommodate • Refer to the E15 Retailer Handbook for more information

  17. Sales Kits: Examples of properly labeled dispensers. Examples of free label packages Examples of available brochures Business Case Blending Fuels Magazine Checklist for conversion or new installations. Changes in Gasoline IV CD What is available?

  18. What is available? Dispenser Labels: Meet all FTC requirements. Meet recommendations of EPA for liability & consumer protection. All available at no cost.

  19. What is available? Expert Advice from Team: More than 40 years of ethanol expertise administering this program. Access to the other experts in the industry. Assistance with blender’s license & tax forms. Recommendations based on station layouts. And more…

  20. Nebraska Corn Board Assistance • $30,000 for the first blender pump and installation and $10,000 for the second pump • Download application at: www.nebraskacorn.org • Marketing/PR assistance • Mailing to FFV owners in surrounding region • Station promotional event • Discussion points • Media assistance 

  21. Station Requirements for Funding • Complete application for preapproval • Offer e85 and at least 1 other midlevel blend • Clearly label products above e10 & e15 as “for Flexible Fuel Vehicles” • Submit picture of pump and labels along with receipts • Preference for funding : • Earliest appliers • Interstate/major highway access • Fleet customers secured • Automobile dealer first fill partnership • Station in city over 10,000 • Local Corn Growers Association support

  22. Additional Information • Request an information packet or schedule a brief presentation, by contacting Kim at kim.clark@nebraska.gov • Complete a grant application at www.nebraskacorn.org • View the webinars at www.BYOethanol.com • Twitter - @blendyourown

  23. Ron Lamberty: American Coalition for Ethanol rvlamberty@ethanol.org (605) 334-3381 Twitter: @blendor Robert White: Renewable Fuels Association rwhite@ethanolrfa.org (402) 391-1930 Twitter: @fuelinggood Questions? • Kim Clark • Nebraska Corn Board • kim.clark@nebraska.gov • 800.632.6761 • To get more information, please visit: www.BYOethanol.com. • Twitter: @blendyourown

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