The Future of Unified Communications: SMB Market Expansion

2. The Future of Unified CommunicationsJim GreenwayVP, Marketing, U4EA UC Definition SMB a Large Opportunity Market for UC in SMB Examples Conclusion

3. What Exactly is UC?Unified Communications

4. UC Description and Market Direction • Unified communications (UC) offer the ability to significantly improve how individuals, groups and companies interact and perform. UC enables multiple communication channels to be coordinated. • Key technologies include: • Internet Protocol (IP)-PBX, • Voice over IP (VoIP), presence, • E-mail, • Audio and Web conferencing, • Videoconferencing, • Voice mail, • Unified messaging and instant messaging (IM). • Gartner expects many barriers to slowly be resolved and that, in 2008, UC will enter an early mainstream adoption phase globally.

5. SMB Market Size – United States SMBs spend $34.4 B on telephone bills each year There are roughly 8 million SMBs with an average of 6.63 lines The average bill is $55/month/line SMBs spend $22.7 B on wireless each year 83% of SMBs use wireless phones The average wireless phone bill is $56/month/subscriber U4EA Technologies Friday, December 20, 2019 Source: IDC 2006

6. SMB Market Growth OpportunityAdvanced Data and Voice Applications Applications Data Telephony U4EA Technologies Friday, December 20, 2019

7. SMB Hosted Unified Communications Resonates SMB Customers Need: • Capital outlay replaced with operating expense and low upfront investment • Flexibility in adding new services • Outsourced complexity and technical staff with single point of contact • Ease of adding additional capacity • Simple means of supporting remote access and nomadicity The SMB is looking for…Business Made Simple… It is an economic decision

8. Carrier Hosted Unified CommunicationsValue Proposition to SMB Softswitch NAT • Powerful “Single Service” Bundle • Retain existing desktop client & centrex telephone while supporting new multimodal communications • Simple Outsourcing of Equipmentand associated capital costs • Focus on core business not telecom/IT • Convenient “One Stop Shopping”for both telecom and IT services • Enjoy service reliability via Service Provider SLA • Expanded Access to Desktop • Meet the needs of a distributed nomadic workforce with OC VoIP and • telepresence availability Service Provider Infrastructure Advanced UC Server SMB UC SIP Phone Unified Comm’s Client Complete Outsourcing Opportunity U4EA Technologies Friday, December 20, 2019

9. Key Challenge is the WAN Access Enabled by a Single Edge Device – The MSBG MSBG: SMB HostedServices Made Simple MSBG SIP Gateway SIP Phones & Soft Clients Simplicity via Integration Laptop PC / Workstation Hosted SMB CPE Paradigm Call Server/Softswitch LocalPSTNSwitch Carrier Network PSTN Gateway Application Server WAN or Public Internet Separate Elements Multiple Network Elements 1 Router Firewall & IDS & VPN 2 SIP Phones 3 Ethernet Switch 4 QoS/BW Mgt. 5 VoIP G’way SIP Soft Clients Traditional CPE Paradigm U4EA Technologies Friday, December 20, 2019

10. MSBG as a UC Gateway IP Network PSTN • MSBG Funcitionality • Bandwidth Management w/QoS • SIP/MGCP Session Controller • T1/E1/PRI or POTS Voice Gateway • Router, NAT, Firewall Application Servers Trunking Gateway Enterprise or VoIPService Provider Media Server Softswitch with SIP/MGCP OCS Server Mediation Server (survivability and emergency calls) T1/E1/PRI/ADSL or Ethernhet PSTN Phones SMB or Branch Office Legacy PBX T1/E1/PRI/FXS PCs and Servers UC Stations PBX phones U4EA Technologies Friday, December 20, 2019

11. The Future of Unified CommunicationsJim GreenwayVP, Marketing, U4EA SMB Looks Like a Large Unified Communications Opportunity! Thank You!