Aquaculture Certification the WWF Approach Carson Roper – WWF US Geneva, Switzerland 16 June 2010

1. Aquaculture Certification the WWF ApproachCarson Roper – WWF USGeneva, Switzerland16 June 2010

2. Fastest growth is in developing countries 2 MT x 106 23 23

3. 3 But aquaculture has impacts Escape of exotics Social & labor Feed management • Habitat conversion • Antibiotic & chemical use • Benthic biodiversity

4. 4 Solution Standards for certifying aquaculture products

5. 5 WWF has expertise to create standards • Rainforest Marketing – 1980s • Forest Stewardship Council – 1990s • Marine Stewardship Council – 1990s • Marine Aquarium Council – 1990s • Protected Harvest – 2000 • Climate Savers - 2000s • New Program for IT Industry – 2007 • Aquaculture Dialogues – 2000s

6. Process Global initiative Multi-stakeholder Open and inclusive Transparent Based on sound science Measurable standards Consensus-based Goal is to follow ISEAL guidelines 6 6 6

7. 7 Objectives of the Dialogues 9 • Measurably reduce the critical impacts of aquaculture on society • Measurably reduce the critical impacts of aquaculture on the environment • Help strengthen the economic viability of aquaculture

8. 8 Aquaculture Dialogue Standards - Timeline • Tilapia …………………. Available • Pangasius …………….. Q2 2010 • Oysters ………………… Q2 2010 • Clams ………..………… Q2 2010 • Mussels …………..…… Q2 2010 • Scallops ………………... Q2 2010 • Abalone ………………… Q4 2010 • Shrimp …………………. Q4 2010 • Salmon …………………. Q4 2010 • Freshwater trout ……….. Q4 2010

9. 9 Aquaculture Stewardship Council Creating Change on the Water

10. Aquaculture Stewardship Council The ASC will offer farm level annual certification. The ASC will use accredited third-party Certification Bodies (CB) that are ISO 65 compliant. The ASC will initially offer certification for 12 aquaculture commodity species, which are: salmon, shrimp, pangasius, tilapia, freshwater trout, oysters, mussels, clams, scallops, abalone, cobia, and seriola. The ASC standards will focus on minimizing environmental and social impacts. The ASC will “partner” with accredited organizations that offer food safety standards and traceability. Thus offering “one-stop-shopping” for certification. 10

11. 11 Aquaculture Stewardship Council What is ASC? More than a standards holding body, it is a global transformation system for aquaculture: • Credible – goal is to follow ISEAL guidelines, multi stakeholder, open and transparent, science based performance metrics • Effective – minimizes the environmental and social footprint of commercial aquaculture by addressing key impacts • Adds value – connects the farm to the marketplace by promoting sustainable practices through a consumer - label

12. 12 Aquaculture Stewardship Council Aquaculture Dialogues = “standard creation process” Aquaculture Stewardship Council = “standard holding body” Certification Bodies = “3rd party ISO 65 accredited” Farm = “unit of certification” the process incorporates firewalls to maintain independence and integrity

13. Aquaculture Stewardship Council 13

14. Aquaculture Stewardship Council ASC to be fully operational by mid 2011. Dr. Philip Smith has been hired as the Development Director – philip.smith@ascworldwide.org The Development Director is tasked with: Sourcing potential partners and funding for start-up costs. Updating business plan and projections. Creating the administrative and institutionalization of the ASC (governance, by-laws, etc…); and , ASC set up – office, web-site, staff, etc. Establishing a certification process. 14

15. 15 Aquaculture Stewardship Council • Buidling ASC: part of broader programme: • Module I : Building ASC • Module II: Accomplishment of Aquaculture Dialogues • Module III-VI: Improvement Programmes • Tilapia • Pangasius • Shrimps • Salmon

16. Get involved www.worldwildlife.org/aquadialoguesaquacultureinfo@wwfus.org www.ascworldwide.org 16 16 16