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Incentivizing Fruit & Vegetable Consumption in Elementary Schools

Gregory J. Madden, Heidi Wengreen, & Sheryl Aguilar Utah State University. Incentivizing Fruit & Vegetable Consumption in Elementary Schools. Utah State University Research Study. Problem: Children in the U.S. don’t eat enough FV; many are overweight/obese

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Incentivizing Fruit & Vegetable Consumption in Elementary Schools

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  1. Gregory J. Madden, Heidi Wengreen, & Sheryl Aguilar Utah State University Incentivizing Fruit & Vegetable Consumption in Elementary Schools

  2. Utah State University Research Study • Problem: Children in the U.S. don’t eat enough FV; many are overweight/obese • Question: Can we increase children’s consumption of FV in schools? • Researchers: Dr. Heidi Wengreen, Sheryl Aguilar (Nutrition), Dr. Greg Madden (Psychology) • Funding: USDA

  3. Food Dudes  a program that works! • Created by psychologists in the U.K. • Wide and wild success in Europe  FV consumption doubles in most schools

  4. The Food Dudes

  5. Methods of the Food Dudes program: • Children view short videos (3-6 min) in their classrooms of positive role models (Food Dudes) • FV are provided to children in the cafeteria • Children earn rewards for repeated tasting and subsequent consumption of FV

  6. 6 schools randomized to 1 of 3 interventions: • FV on every child’s tray in cafeteria (no classroom time) • FV on every tray + FD videos + hand stamp and classroom recognition • FV on every tray + FD videos + hand stamp and classroom recognition + prizes

  7. Researcher’s Role • Provide training and information • Provide materials (no additional $ to schools) • Provide USU student helpers • Organize and train cafeteria hand stamp helpers (parents, older students)

  8. Teacher’s Role • 0 to 7 minutes per day in class before lunch for 16 days to show FD videos/read FD letters • 0 to 3 minutes per day in class after lunch for entire study (4 months) to track student progress and distribute prizes • Provide time for School Coordinator to present to students (3-4 visits, 5-10 minutes each) • Encourage students to succeed

  9. Food Service Role • Prepare and serve fresh fruit and vegetables on a 4 day rotation for 16 days • Coordinate menus with USU FD team

  10. Student’s and Parent’s Role • Can choose to not participate at any time • USU’s IRB has reviewed and approved of this study

  11. Evidence of success! Edith Bowen, 4th and 5th graders

  12. What parents are saying about FD “I just wanted to say I LOVE this program and I brag to all my neighbors and friends.  Thanks so much for getting the kids so excited and educated about healthy eating!”

  13. Questions?

  14. Videos • This is a video overview of the Food Dude Program created by a research team at Bangor University in Wales. • http://www.youtube.com/watch?v=h-Dkv7G0o0I • This is a video created for the students at the pilot school here in Cache Valley. It shows what the flow in the cafeteria looks like during the first 16 days of the intervention. • http://www.youtube.com/watch?v=cqCXwpvPOoA

  15. Parent Survey Results

  16. Parent’s Positive Comments • I just wanted to say I LOVE this program and I brag to all my neighbors and friends.  Thanks so much for getting the kids so excited and educated about healthy eating! • My child was pretty motivated by the prizes and was willing to eat things at school that she would otherwise not have tried. Since then, she has been less picky about the vegetables we serve at home. Thanks. • My daughter thought she hated red peppers. Now I cut some for her every day. • My son went from hating Food Dudes to enjoying it.  All about the prizes for him.  Great to see the kids are being more adventurous about trying new things in front on their peers and becoming more confident about eating fruits and veggies.Keep up the great work! • EXCELLENT program!!! I would love to see elements become a part of the daily lunch program! THANK YOU for this wonderful education and encouragement!

  17. The Food Dudes 3Rs

  18. 68 48 48 43 7 7 7 5 4 2 England Schools “Poorest Eaters” Food Dudes School Control School Fruit 70 Vegetables 60 50 40 % consumed 30 20 11 10 4 0 After 16 Days After 4 Months After 16 Days After 4 Months Before Before After 16 Days After 4 Months After 16 Days After 4 Months Before Before NB. Average daily portion weight presented = 83g of fruit or 60g of vegetables

  19. Food Service Report • The amount of Fruit and Vegetable taken from the salad bar has doubled since before Food Dudes began.

  20. Self-Reported Consumption • 4th & 5th graders • These data will be evaluated against photographic data.

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