Engaging Users With Gamification
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With a new generation moving into the workforce, new mindsets and technologies are moving
in with them. Video games, social media, and all things interactive have been an integral part of
everyday life for this generation who are now beginning their careers and developing increased
buying power as consumers. Engaging this new generation and those generations to follow will
be a key challenge for businesses in the near future. Online communities and gamification are an
important part of engaging the new consumer perspective. Gamification can help to develop an
environment of real-time feedback, exclusive benefits, and great rewards that the digital generations
have become accustomed to.
This How-To Guide is designed to provide practical advice for engaging users with gamification.
This guide outlines what gamification is, the key business benefits of gamification, and notable
software vendors in the gamification space.
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