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Shared Data Plans: An open discussion of the changing data marketplace Thursday , April 18

CCA Global Expo Competing in a Connected World April 17-19, 2013. Shared Data Plans: An open discussion of the changing data marketplace Thursday , April 18 1:45-2:45pm. CCA Global Expo Competing in a Connected World April 17-19, 2013. Shared Data Plans Panel -.

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Shared Data Plans: An open discussion of the changing data marketplace Thursday , April 18

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  1. CCA Global Expo Competing in a Connected World April 17-19, 2013 • Shared Data Plans: • An open discussion of the changing data marketplace • Thursday, April 18 • 1:45-2:45pm

  2. CCA Global Expo Competing in a Connected World April 17-19, 2013 Shared Data Plans Panel -

  3. CCA Global Expo Competing in a Connected World April 17-19, 2013 • Agenda • Data and Devices Trends • Panelist POV on Shared Data • C Spire Wireless • Bluegrass Wireless • GCI Wireless • Open Discussion with Panel

  4. Data and Device Trends • Trends driving Shared Data Plans: • Increasing use video streaming and simplicity to use hotspots via Smartphones • Carrier spectrum constraints • Smartphone penetration and use of multiple wireless devices, such tablets, MiFi, and data cards. • Commoditization of Voice and Messaging services • Growth of public WiFi networks and WiFi off-loading

  5. Data and Device Trends • 61% of US consumers own a Smartphone (Dec. 2012) • 17% Own multiple mobile phones Source: : Yankee Group 2010 Consumer Survey, December, n=15,029 Yankee Group 2011 Consumer Survey, December, n=15,026 Yankee Group 2012 Consumer Survey, December, n=15,803

  6. Data and Device Trends The average American spends more than 41 hours each week engaging with content across all screens 19.8M Tablets in households with TV (Q4 2012 ) Tablet Ownership Among All Consumers Apple 15% Samsung 9% Google 2% Source: Yankee Group 2012 Consumer Survey, December, n=15,803 THE CROSS-PLATFORM REPORT | Q4 2012

  7. Data and Device Trends U.S. smartphone owners are equally likely to watch video via mobile internet and apps (72 percent) American smartphone owners lead all countries in daily mobile video usage (31 percent use at least once per day).

  8. Shared Data – Verizon Wireless Pricing: $40 – Smartphone $30 – Basic phone $20 – Data Only Devices $10 – Tablets $5 – Connected devices Usage Control - $4.99/mo. per device Includes: • Unlimited Talk and Messaging • Mobile Hotspot Data Options: • 1 GB - $50 – lowest price • 2GB - $60 up to 50 GB - $375 • 2GB increase for $10 more • $15/1GB - Data Overage Restrictions • Consumer – up to 10 lines • Small Biz – up to 25 lines

  9. Shared Data – AT&T Wireless AT&T Wireless Pricing: $45 – Smartphone • $5 off with 4GB and each 2GB increase for $30 lowest price with 10 GBs $30 – Basic phone $20 – Data Only Devices $10 – Tablets Includes: • Unlimited Talk and Messaging • Mobile Hotspot Data Options: • 1 GB - $40 – lowest price • 4GB - $70 up to 50 GB - $500 • 2GB increase for $10 more • $15/1GB - Data Overage • $15/device for corporate email, sites and apps Restrictions • Consumer – up to 10 lines • Small Biz – up to 25 lines

  10. Shared Data – What are the Differences? • Verizon: • Only offer Shared Data plan – simplicity • Focus on Overage Control and Management • Text Alerts • Usage Control $4.99/mo. per device • Includes access to business email, apps, etc. in plan • AT&T: • Offer tiered data plans and Shared Data plans – personalized • Smartphone rate plan discount with higher data purchase - complicated • $45 Smartphone rate - $5 higher than Verizon • $5 off with 4GB and each 2GB increase for $30 lowest price with 10 GBs • $15/device for access to business email, apps, etc. • Offers no usage controls for Smartphones, tablets, etc.

  11. C Spire Wireless Personalized Shared Data+ Plans

  12. C Spire Wireless – Corporate Overview • The nation’s largest privately-held wireless communications company in business for 25 years with nearly 1 million subscribers. Headquartered in Ridgeland, Mississippi and providing wireless service in Mississippi, Tennessee Florida, and Alabama • C Spire provides personalized wireless services and premier mobile communications devices to consumers and businesses in four states through 65 retail locations, B2B corporate and government sales teams, online at cspire.com and through its Telesales group • 4G LTE has launched in 37 markets

  13. C Spire Wireless – Personalized Suite of Services

  14. Personalized Shared Data plans • Data Options: • $50 – 1 GB • $60 – 2 GB • $70 – 4 GB • Up to • $600 – 70 GBs

  15. Shared Data plans – C Spire Difference

  16. Data Manager datapass.cspire.com • All users can see available data • Only the Authorized Data Manager can purchase a Shared Data+ pass • Must be done over Cellular DATA connection.

  17. Data Manager - Low Water Mark • As the data is used once only 20% is remaining, C Spire will alert the Authorized Data Manager that they are running low on Data.

  18. Data Manager - Authorized Data Manager • Receive low watermark texts • Only user that can Top Up the account • Can be a feature phone or a smart phone

  19. Personalized Shared Data+ – Target Segment • Multi-line and multi-device Users • Trend of data device migration from broadband plans to Shared Data+ • Business Users • SOHO • Enterprise • Government

  20. Personalized Shared Data vs. Choice Data plans

  21. Personalized Shared Data vs. Choice Data plans

  22. CCA Global Expo Competing in a Connected World April 17-19, 2013 Thank you for attending this session. Please complete your session evaluation form.

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