Facilitating & Managing Knowledge Sharing Initiatives on Crop Biotechnology: 2010

1. Facilitating & Managing Knowledge Sharing Initiatives on Crop Biotechnology: 2010 Mariechel J. Navarro Global Knowledge Center on Crop Biotechnology ISAAA Information Network Meeting Nanyang Executive Center, Singapore April 4-5, 2011

2. Global Knowledge Center on Crop Biotechnology (KC) • ISAAA’s two-pronged objectives • -knowledge sharing • - technology transfer • Make available to global community science-based, authoritative info on crop biotech through info sharing & exchange, networking, development of communication materials, and capacity building

3. CHANNELS • Interpersonal • Mediated • ISAAA • Global Knowledge Center on Crop Biotechnology (KC) • Biotechnology Information Centers (BICs) • OTHER PARTNERS • STAKEHOLDERS • Farmers • Academicians/scientists • Policy/decision makers • Media practitioners • Religious sector • Global community • Other partners • MESSAGES • Technology • Benefits and risks • Regulatory process • Others • Awareness and understanding • Consumer preferences • Level of capacity • Participation and decision making FEEDBACK IMPACT • Informed public • Science-based decision-making • Technology acceptance • Increased capacity, equity, and empowerment

4. People: X Factor

5. Science Communication Network

6. Info Network Meetings: Global Sharing of Experiences • Singapore, 2005 Beijing, 2010

7. ISAAA’s Global Information Network Russia Italy USA Spain Bulgaria Korea China Japan Egypt Pakistan Bangladesh Mexico Mali Vietnam India Honduras Sri Lanka Thailand Philippines ISAAA’s Global KC Costa Rica Burkina Faso Malaysia Kenya Peru Brazil Indonesia South Africa 26 Current nodes Future node Knowledge and Experience Sharing

8. ISAAA Annual Global Status Review As of December 2010 No. of articles: 1,605 2008 – 1,516 No. of countries reached: 69 2008 - 70 No. of languages: 30 2008 – 47 Total impressions: 2.1 B 2008 - 1.4 B Beijing, China (international launch) and country launches/media briefings in 19 countries Monitored by Fleishman-Hillard & BICs

9. External Reviewer “If KC wants to develop itself as an example of how science communication thrives in an arena that demands socially robust knowledge, it must substantially do more than information processing, packaging, and networking. It should be contributing new knowledge and analytical insights about the process of science communication”.

10. Contribution to Science Communication

11. Country Case Studies

12. Biotech Communication Series

13. Publications

14. ISAAA Website www.isaaa.org 50,000 visits/month 7 of top 10 from developed countries

15. Website/CBU Optimization • Visits to site from search engine increased from 31.32% to 59.82% • Access to CBU articles increased from 1467/mo to 76,375/mo As of November 26, 2009 As of Aug 31, 2010

16. Top Downloads for 2010 • From a total to 804,189 downloads

17. Crop Biotech Update/Biofuels Supplement 510 issues; 12,240 articles

18. Go for Gold

19. Includes recipients of Crop Biotech Update translations in Arabic, Bahasa Indonesia, Bangla, Chinese, French, Italian, Japanese, Portuguese, Spanish, Thai and Vietnamese • Does not include subscribers to other list serves that pick up articles from the Crop Biotech Update; estimated at 30,000 ISAAA Crop Biotech Update Recipients (As of December 2010)

20. Multiplicity of Info 2,000 copies 1,000 copies 50,000 visits; 50,000 downloads

21. ISAAA Content Manager

22. Impressions Database

23. ISAAA Brief 41 Journal Articles Translated Materials ISAAA Publications Links from other Websites 2.1 billion Media Impressions

24. Uploaded Videos Stakeholder Stories Online Articles ISAAA Brief 40 Other Publications ISAAA Publications

25. Profile and Feedback from Subscribers • Profile: scientists (46%), faculty (26%), managers/administrators (12%), development workers, private sector representatives, and journalists Feedback: it’s concise, informative; easy to read and digest; contains news from all over the world; has links to original source; timely; and provides quality summaries. “ ” It is impossible to read everything published onthe subject as the material is too huge. Without CBU I’d be simply lost in the ocean of literature.

27. Translations of CBU articles are being picked up by non-English websites for third-party publications such as Mondoagricoltura (Italian).

30. CBU Cited as Reference • Food Futures Now (ISIS Report 21/06/10) http://www.i-sis.org.uk/theGlobalFoodSecurityAct.php • Crop Breeding and Biotechnology by CP Malik, Chitra Wadhwani, Bhavneet Kaur (http://books.google.com/books?id=eZ4-Or8nXnoC&pg=PA141&lpg=PA141&dq=%22Crop+Biotech+Update%22+references&source=bl&ots=-_edJErNBU&sig=l63bbl0yXbqk9p4LfuykwfW3vjE&hl=en&ei=n069TNu4A4uyvgOw1Jwe&sa=X&oi=book_result&ct=result&resnum=4&ved=0CCQQ6AEwAzgU#v=onepage&q=%22Crop%20Biotech%20Update%22%20references&f=false) • Reshaping Indian Food and Agricultural Policy to Meet the Challenges and Opportunities of Globalization by Per Pinstrup Andersen (References on p.15 http://www.eximbankindia.com/lecture2002.pdf) • The Cost Benefits of Opposing Agricultural Biotechnology (New Biotechnology Journal; Citation: Andrew Apel, The costly benefits of opposing agricultural biotechnology, New Biotechnology, In Press, Corrected Proof, Available online 22 May 2010, ISSN 1871-6784, DOI: 10.1016/j.nbt.2010.05.006.(http://www.sciencedirect.com/science/article/B8JG4-504JYNT-1/2/8a13cbba83c6a95c4d584e09eedd26ee) • China Agricultural Update, a service by the Iowa Department of Economic Development office in China, p.14 (http://www.repiowachina.com/report/China%20Ag%20Newsletter%202010-08.pdf) • The Role of Plant Pathology and Biotechnology in Food Security in Africa by James M. Onsando and Florence Wambugu; Vol 3, Part 2, pp 77-86 

31. Sites Linking to CBU

32. External Assistance • Resource persons in Workshop on “Validation of the National Communications and Public Awareness Strategy and Plan of LAC-Biosafefty Project, Peru; Risk Communication Workshop in International Potato Center • Brief 40, Bridging the Knowledge Divide, & Kenya document were references cited in Plan

33. Print Media Reportage of Agri-biotechin the Philippines: 2000-2009

34. New Research Adoption & Uptake Pathways of Biotechnology Crops Among Farmers in Selected Provinces of Luzon Objectives: • Describe farmer-adopters of biotech crops • Identify factors that farmers consider in adoption of biotech crops • Find out current level of adoption • Analyze uptake pathways: information sources, influential actors, trainings, people to whom knowledge/practices shared, support services accessed & received, intention & reasons for continuing adoption • Analyze relationship between socio-demographic characteristics & adoption level, uptake pathways; farmer-related characteristics • Enumerate other issues concerning adoption & uptake of biotech crops & recommended solutions

35. Contributions • Increasing interest in communicating biotechnology • Increasing number of science communicators: multi-disciplinary teams • Multiplicity of information (through republishing; translations; multi-sources) • Wider coverage & availability of biotech info from low-info sources like Asia, Latin America, and Africa • Probably “only” source of biotechinfo needed for decision-making

36. Global Cooperation & Commitment Towards providing a positive environment that enables stakeholders to participate in the social process of debate and decision-making on crop biotech