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2. PEST Analysis Plays an important role in creating opportunities
Completely External
(local, regional, state, federal levels)
An exercise in totally being aware
Political
Economic
Social
Technological External Review
This will marry with the SWOT in the endExternal Review
This will marry with the SWOT in the end
3. Uses for PEST Analysis Strategic planning
Service or product development
Marketing
Evaluation
Personal Development Planning
4. Political Funding, grants and initiatives
Lobbying limitations
Wars and conflict
Government terms
Elections
Inter-governmental relationships
Terrorism
Political Stability
Political trends
Governmental leadership
Safety
8. Economic Home economy
Economic trends
Nonprofit status and taxation
Interest Rates & Monetary Policies
Do more with Less
Consumer Confidence
Job growth and unemployment
Consumer confidence index
Cash flow
10. Social Demographics,
Population Shifts
Age
Social Mobility
Work/career/attitudes
Tipping Points
Health Conscious
Living condition
Media Views
Advertising and publicity
13. Technological Core technologies
Industry focus
New inventions
Knowledge transfer
Life cycle
technological obsolescence
Energy use and costs
18. Variation - PESTLE Analysis Political
Economic
Social
Technological
Legal
Environment
19. Legal Current legislation
Future legislation
Regulatory organization processes
Employment Law
Industry specific regulations
Competitive regulations
20. Environmental
21. Environmental Ecological
Environmental issues
Consumer values
Staff attitudes
Management style
Staff morale
Staff engagement
22. Ethical Ethical beliefs
Shared values
Equitable healthcare
Conflict of interest
Lobbying
Advocacy
Nepotism
23. Variation - SLEPT Social
Legal
Economic
Political
Technological
24. Variation - STEEPLE Social/demographic
Technological
Economic
Environmental (natural)
Legal
Political
Ethical
25. PESTLE Analysis A simple technique which can be used in a fairly sophisticated way, particularly when combined with Risk Analysis, SWOT Analysis, an Urgency-Importancy Grid and expert knowledge about the organization and its external factors
26. Personal Development Planning Brainstorm and identify 5-10 things which, based on existing knowledge, may change or are likely to change over the short term, medium term and long term.
27. Assess and Evaluate Impact
Affect
Relevance
Importance on/to/for you.
33. Narrowing
Down the Odds…
the PEST Analysis
34. Identify an Action Plan THEN
TAKE
ACTION