Using the Advocacy and Policy Change COMPOSITE LOGIC MODEL to Articulate an Advocacy Strategy

1. Using the Advocacy and Policy Change COMPOSITE LOGIC MODEL to Articulate an Advocacy Strategy Or Theory of Change September 2007 Julia Coffman Harvard Family Research Project

2. Advocacy and Policy Change Composite Logic Model Inputs Activities/Tactics Interim Outcomes Policy Goals Capacity Building Policy and Politics Advocacy Capacity Policy Fund Raising Skills Development Issue/Policy Analysis and Research Policy Proposal Development Policy Development Organizational Capacity Media Coverage Staffing and Leadership Development Placement on the Policy Agenda Litigation or Legal Advocacy Infrastructure Development Policymaker and Candidate Education Issue Reframing Partnerships or Alliances Policy Adoption Lobbying Preparation/Planning Awareness Collaboration and Alignment (including messaging) Relationship Building with Decision Makers Policy Implementation Data Collection Strategy Development Salience Policy Monitoring and Evaluation Communications and Outreach Problem Assessment Partner Development New Advocates (including unlikely or nontraditional) Attitudes or Beliefs Polling Coalition and Network Building Policy Maintenance Policy Assessment Electronic Outreach Message Development Grassroots Organizing and Mobilization Public Will New Champions (including policymakers) Policy Blocking Landscape Mapping Earned Media Materials Development Political Will Impacts Rallies and Marches Paid Media Goal Setting New Donors Constituency or Support Base Growth Improved Services And Systems Public Service Announcements Briefings/ Presentations More or Diversified Funding Media Partnerships Demonstration Projects or Pilots Positive Social And Physical Conditions Organizational Visibility or Recognition Voter Education Contextual Factors Community Leaders Elected Officials Voters Media Prior Experience Political Climate Popular Culture Artists/Gate-keepers Political Donors Candidates Issue Competition Audiences Courts Economic Climate Specific Constituencies Other Audiences Public Administrators Potential Partners/ Competitors/ Opponents Social Climate Business

3.  What is the Advocacy Goal? Inputs Activities/Tactics Interim Outcomes Policy Goals Capacity Building Policy and Politics Advocacy Capacity Policy Fund Raising Skills Development Issue/Policy Analysis and Research Policy Proposal Development Policy Development Organizational Capacity Media Coverage Staffing and Leadership Development Placement on the Policy Agenda Litigation or Legal Advocacy Infrastructure Development Policymaker and Candidate Education Issue Reframing Partnerships or Alliances Policy Adoption Lobbying Preparation/Planning Awareness Collaboration and Alignment (including messaging) Relationship Building with Decision Makers Policy Implementation Data Collection Strategy Development Salience Policy Monitoring and Evaluation Communications and Outreach Problem Assessment Partner Development New Advocates (including unlikely or nontraditional) Attitudes or Beliefs Polling Coalition and Network Building Policy Maintenance Policy Assessment Electronic Outreach Message Development Grassroots Organizing and Mobilization Public Will New Champions (including policymakers) Policy Blocking Landscape Mapping Earned Media Materials Development Political Will Impacts Rallies and Marches Paid Media Goal Setting New Donors Constituency or Support Base Growth Improved Services And Systems Public Service Announcements Briefings/ Presentations More or Diversified Funding Media Partnerships Demonstration Projects or Pilots = Relevant strategy component Positive Social And Physical Conditions Organizational Visibility or Recognition Voter Education Contextual Factors Community Leaders Elected Officials Voters Media Prior Experience Political Climate Popular Culture Artists/Gate-keepers Political Donors Candidates Issue Competition Audiences Courts Economic Climate Specific Constituencies Other Audiences Public Administrators Potential Partners/ Competitors/ Opponents Social Climate Business

4.  Who is the Audience? Inputs Activities/Tactics Interim Outcomes Policy Goals Capacity Building Policy and Politics Advocacy Capacity Policy Fund Raising Skills Development Issue/Policy Analysis and Research Policy Proposal Development Policy Development Organizational Capacity Media Coverage Staffing and Leadership Development Placement on the Policy Agenda Litigation or Legal Advocacy Infrastructure Development Policymaker and Candidate Education Issue Reframing Partnerships or Alliances Policy Adoption Lobbying Preparation/Planning Awareness Collaboration and Alignment (including messaging) Relationship Building with Decision Makers Policy Implementation Data Collection Strategy Development Salience Policy Monitoring and Evaluation Communications and Outreach Problem Assessment Partner Development New Advocates (including unlikely or nontraditional) Attitudes or Beliefs Polling Coalition and Network Building Policy Maintenance Policy Assessment Electronic Outreach Message Development Grassroots Organizing and Mobilization Public Will New Champions (including policymakers) Policy Blocking Landscape Mapping Earned Media Materials Development Political Will Impacts Rallies and Marches Paid Media Goal Setting New Donors Constituency or Support Base Growth Improved Services And Systems Public Service Announcements Briefings/ Presentations More or Diversified Funding Media Partnerships Demonstration Projects or Pilots = Relevant strategy component Positive Social And Physical Conditions Organizational Visibility or Recognition Voter Education Contextual Factors Community Leaders Elected Officials Voters Media Prior Experience Political Climate Popular Culture Artists/Gate-keepers Political Donors Candidates Issue Competition Audiences Courts Economic Climate Specific Constituencies Other Audiences Public Administrators Potential Partners/ Competitors/ Opponents Social Climate Business

5.  What Will it take to Convince or Move the Audience? Inputs Activities/Tactics Interim Outcomes Policy Goals Capacity Building Policy and Politics Advocacy Capacity Policy Fund Raising Skills Development Issue/Policy Analysis and Research Policy Proposal Development Policy Development Organizational Capacity Media Coverage Staffing and Leadership Development Placement on the Policy Agenda Litigation or Legal Advocacy Infrastructure Development Policymaker and Candidate Education Issue Reframing Partnerships or Alliances Policy Adoption Lobbying Preparation/Planning Awareness Collaboration and Alignment (including messaging) Relationship Building with Decision Makers Policy Implementation Data Collection Strategy Development Salience Policy Monitoring and Evaluation Communications and Outreach Problem Assessment Partner Development New Advocates (including unlikely or nontraditional) Attitudes or Beliefs Polling Coalition and Network Building Policy Maintenance Policy Assessment Electronic Outreach Message Development Grassroots Organizing and Mobilization Public Will New Champions (including policymakers) Policy Blocking Landscape Mapping Earned Media Materials Development Political Will Impacts Rallies and Marches Paid Media Goal Setting New Donors Constituency or Support Base Growth Improved Services And Systems Public Service Announcements Briefings/ Presentations More or Diversified Funding Media Partnerships Demonstration Projects or Pilots = Relevant strategy component Positive Social And Physical Conditions Organizational Visibility or Recognition Voter Education Contextual Factors Community Leaders Elected Officials Voters Media Prior Experience Political Climate Popular Culture Artists/Gate-keepers Political Donors Candidates Issue Competition Audiences Courts Economic Climate Specific Constituencies Other Audiences Public Administrators Potential Partners/ Competitors/ Opponents Social Climate Business

6.  What Contextual Factors Might Impact the Strategy’s Success? Inputs Activities/Tactics Interim Outcomes Policy Goals Capacity Building Policy and Politics Advocacy Capacity Policy Fund Raising Skills Development Issue/Policy Analysis and Research Policy Proposal Development Policy Development Organizational Capacity Media Coverage Staffing and Leadership Development Placement on the Policy Agenda Litigation or Legal Advocacy Infrastructure Development Policymaker and Candidate Education Issue Reframing Partnerships or Alliances Policy Adoption Lobbying Preparation/Planning Awareness Collaboration and Alignment (including messaging) Relationship Building with Decision Makers Policy Implementation Data Collection Strategy Development Salience Policy Monitoring and Evaluation Communications and Outreach Problem Assessment Partner Development New Advocates (including unlikely or nontraditional) Attitudes or Beliefs Polling Coalition and Network Building Policy Maintenance Policy Assessment Electronic Outreach Message Development Grassroots Organizing and Mobilization Public Will New Champions (including policymakers) Policy Blocking Landscape Mapping Earned Media Materials Development Political Will Impacts Rallies and Marches Paid Media Goal Setting New Donors Constituency or Support Base Growth Improved Services And Systems Public Service Announcements Briefings/ Presentations More or Diversified Funding Media Partnerships Demonstration Projects or Pilots = Relevant strategy component Positive Social And Physical Conditions Organizational Visibility or Recognition Voter Education Contextual Factors Community Leaders Elected Officials Voters Media Prior Experience Political Climate Popular Culture Artists/Gate-keepers Political Donors Candidates Issue Competition Audiences Courts Economic Climate Specific Constituencies Other Audiences Public Administrators Potential Partners/ Competitors/ Opponents Social Climate Business

7.  Where Doesn’t the Strategy Need to Focus? Inputs Activities/Tactics Interim Outcomes Policy Goals Capacity Building Policy and Politics Advocacy Capacity Policy Fund Raising Skills Development Issue/Policy Analysis and Research Policy Proposal Development Policy Development Organizational Capacity Media Coverage Staffing and Leadership Development Placement on the Policy Agenda Litigation or Legal Advocacy Infrastructure Development Policymaker and Candidate Education Issue Reframing Partnerships or Alliances Policy Adoption Lobbying Preparation/Planning Awareness Collaboration and Alignment (including messaging) Relationship Building with Decision Makers Policy Implementation Data Collection Strategy Development Salience Policy Monitoring and Evaluation Communications and Outreach Problem Assessment Partner Development New Advocates (including unlikely or nontraditional) Attitudes or Beliefs Polling Coalition and Network Building Policy Maintenance Policy Assessment Electronic Outreach Message Development Grassroots Organizing and Mobilization Public Will New Champions (including policymakers) Policy Blocking Landscape Mapping Earned Media Materials Development Political Will Impacts Rallies and Marches Paid Media Goal Setting New Donors Constituency or Support Base Growth Improved Services And Systems Public Service Announcements Briefings/ Presentations More or Diversified Funding Media Partnerships Demonstration Projects or Pilots = Relevant strategy component Positive Social And Physical Conditions Organizational Visibility or Recognition Voter Education Contextual Factors Community Leaders Elected Officials Voters Media Prior Experience Political Climate Popular Culture Artists/Gate-keepers Political Donors Candidates Issue Competition Audiences Courts Economic Climate Specific Constituencies Other Audiences Public Administrators Potential Partners/ Competitors/ Opponents Social Climate Business

8.  What Will Strategy Collaborators Do? Inputs Activities/Tactics Interim Outcomes Policy Goals Capacity Building Policy and Politics Advocacy Capacity Policy Fund Raising Skills Development Issue/Policy Analysis and Research Policy Proposal Development Policy Development Organizational Capacity Media Coverage Staffing and Leadership Development Placement on the Policy Agenda Litigation or Legal Advocacy Infrastructure Development Policymaker and Candidate Education Issue Reframing Partnerships or Alliances Policy Adoption Lobbying Preparation/Planning Awareness Collaboration and Alignment (including messaging) Relationship Building with Decision Makers Policy Implementation Data Collection Strategy Development Salience Policy Monitoring and Evaluation Communications and Outreach Problem Assessment Partner Development New Advocates (including unlikely or nontraditional) Attitudes or Beliefs Polling Coalition and Network Building Policy Maintenance Policy Assessment Electronic Outreach Message Development Grassroots Organizing and Mobilization Public Will New Champions (including policymakers) Policy Blocking Landscape Mapping Earned Media Materials Development Political Will Impacts Rallies and Marches Paid Media Goal Setting New Donors Constituency or Support Base Growth Improved Services And Systems Public Service Announcements Briefings/ Presentations More or Diversified Funding = Relevant strategy component Media Partnerships Demonstration Projects or Pilots Positive Social And Physical Conditions = Collaborator focus Organizational Visibility or Recognition Voter Education Contextual Factors Community Leaders Elected Officials Voters Media Prior Experience Political Climate Popular Culture Artists/Gate-keepers Political Donors Candidates Issue Competition Audiences Courts Economic Climate Specific Constituencies Other Audiences Public Administrators Potential Partners/ Competitors/ Opponents Social Climate Business

9.  What will the Opposition or Competition Do? Inputs Activities/Tactics Interim Outcomes Policy Goals Capacity Building Policy and Politics Advocacy Capacity Policy Fund Raising Skills Development Issue/Policy Analysis and Research Policy Proposal Development Policy Development Organizational Capacity Media Coverage Staffing and Leadership Development Placement on the Policy Agenda Litigation or Legal Advocacy Infrastructure Development Policymaker and Candidate Education Issue Reframing Partnerships or Alliances Policy Adoption Lobbying Preparation/Planning Awareness Collaboration and Alignment (including messaging) Relationship Building with Decision Makers Policy Implementation Data Collection Strategy Development Salience Policy Monitoring and Evaluation Communications and Outreach Problem Assessment Partner Development New Advocates (including unlikely or nontraditional) Attitudes or Beliefs Polling Coalition and Network Building Policy Maintenance Policy Assessment Electronic Outreach Message Development Grassroots Organizing and Mobilization Public Will New Champions (including policymakers) Policy Blocking Landscape Mapping Earned Media Materials Development Political Will Impacts Rallies and Marches Paid Media Goal Setting New Donors Constituency or Support Base Growth Improved Services And Systems Public Service Announcements Briefings/ Presentations More or Diversified Funding = Relevant strategy component Media Partnerships Demonstration Projects or Pilots Positive Social And Physical Conditions = Opposition focus Organizational Visibility or Recognition Voter Education Contextual Factors Community Leaders Elected Officials Voters Media Prior Experience Political Climate Popular Culture Artists/Gate-keepers Political Donors Candidates Issue Competition Audiences Courts Economic Climate Specific Constituencies Other Audiences Public Administrators Potential Partners/ Competitors/ Opponents Social Climate Business

10.  Is There a Contingency Plan? Inputs Activities/Tactics Interim Outcomes Policy Goals Capacity Building Policy and Politics Advocacy Capacity Policy Fund Raising Skills Development Issue/Policy Analysis and Research Policy Proposal Development Policy Development Organizational Capacity Media Coverage Staffing and Leadership Development Placement on the Policy Agenda Litigation or Legal Advocacy Infrastructure Development Policymaker and Candidate Education Issue Reframing Partnerships or Alliances Policy Adoption Lobbying Preparation/Planning Awareness Collaboration and Alignment (including messaging) Relationship Building with Decision Makers Policy Implementation Data Collection Strategy Development Salience Policy Monitoring and Evaluation Communications and Outreach Problem Assessment Partner Development New Advocates (including unlikely or nontraditional) Attitudes or Beliefs Polling Coalition and Network Building Policy Maintenance Policy Assessment Electronic Outreach Message Development Grassroots Organizing and Mobilization Public Will New Champions (including policymakers) Policy Blocking Landscape Mapping Earned Media Materials Development Political Will Impacts Rallies and Marches Paid Media Goal Setting New Donors Constituency or Support Base Growth Improved Services And Systems Public Service Announcements Briefings/ Presentations More or Diversified Funding = Relevant strategy component Media Partnerships Demonstration Projects or Pilots Positive Social And Physical Conditions = Contingency plan Organizational Visibility or Recognition Voter Education Contextual Factors Community Leaders Elected Officials Voters Media Prior Experience Political Climate Popular Culture Artists/Gate-keepers Political Donors Candidates Issue Competition Audiences Courts Economic Climate Specific Constituencies Other Audiences Public Administrators Potential Partners/ Competitors/ Opponents Social Climate Business