Brian More Director of IP Services Visit to Varna University 17 th March 2014

1. Brian More • Director of IP Services • Visit to Varna University • 17th March 2014

2. Agenda Introduction 09.00 Introduction to the University Group 09.15 Coventry University’s Entrepreneurial Business Support Leadership Physical Space and Incubation Training, Education, Mentoring and Business Tools Time, Freedom and Expert Support Networks and Customers 10.15 Break 10.25 Examples and Best Practice 10.55 Questions and Answers 11.00 Close

3. Coventry University Group Coventry University Teaching Schools and Faculties CU London Campus Research Technology Park CU College Conference Centre CDS - Economic Development Projects Institutes and Grand Challenges CPU BDM’s BDSO FutureWorks FutureLets

4. Coventry University Enterprises Ltd: Background Introduction • Wholly owned subsidiary of Coventry University, incorporated in July 1989. • The Company’s principal activities consist of: • Delivery of funded projects on behalf of predominantly public sector partners; • Exploitation of the company’s intellectual property into private sector market opportunities • Development and management of the company’s property assets at the technology park; • Support to the University’s applied research agenda through the establishment and support of applied research institutes on the park • Generating an annual turnover of £14m.

5. Coventry University: Background Introduction High quality education Focused research programmes A top university for working with business Investing in Coventry £200 million plus development of campus Post Graduate and BE buildings refurbished Engineering and Computing building New Science Super Lab

6. Coventry University: Background Introduction 24,000 students 5,000 international students from over 140 different countries Research ventures across the globe International business activity

7. Pilot Feedback: Next Steps Welcome to Coventry University Technology Park

8. Technology Park and Corporate Services

9. Technology Park and Corporate Services • Technology Park • Property marketing, letting and facilities management services and income generation for the Technology Park totalling 20,000 sq metres. • The Innovation Centre • The Enterprise Centre • The Innovation Village • The Simulation Centre

10. CUE Ltd – Specialist Institutes CUE University

11. “HDTI is an open, flexible, and supportive environment where SMEs interact with academics, students, healthcare practitioners and end-users ” Seminar Rooms Design Workshops Simulated Environments • Home, workplace Usability Facilities & Observation Room • Individual assessment – focus groups, product interaction Applied Research Offices • Health, Design, Engineering & Technology Field Trial Management Centre • Supporting external field trials (further to simulated environments) Pre-Incubation/Start-Up Units • Office Space for new businesses

12. Serious Games Institute

13. Background • Commercial Development Services delivers economic development programmes and innovative business support to SMEs mainly in the West Midlands Region; • International Business and Technology Transfer • Assist Businesses to Internationalise • Undertake Technology Transfer to assist Economic Development • Creativity and Enterprise • Support to high-growth and Innovative SMEs • Regionally recognised Innovation Programme Management and business support expertise • Enable SMEs to develop their product and process capability • Institute of Applied Entrepreneurship • Home to all enterprise and entrepreneurship activities at Coventry University • Intellectual Property Services • Intellectual Asset and IP Portfolio Management

14. Leadership Significantly increase enterprise activity at Coventry University Better co-ordinate and maximise existing activities Drive targeted activity in areas of potential growth and strength Ensure the University maximises its potential income from all enterprise activities Vision: To be one of the UK's leading universities for company start-ups and licensing Commitment: Backed by £2,850,000 per annum of Higher Education Innovation Fund money

15. Communication • Seminars, Webinars • Website • Staff and Student Portals • Policy Documents • Competitions and Grant Support http://www.youtube.com/watch?feature=player_detailpage&v=NugRZGDbPFU

16. Background • Provide a quality ‘physical’ and ‘virtual’ environment. • The key components in developing, sustaining and growing a burgeoning Tech transfer industry . • A national best practice framework: • needed to ensure the sustainable and successful operation of business incubation • guide the governance and policy implications. • the operationalplan to ensure delivery against the key objectives of creating a competitive tech transfer industry. • sharing innovations across academia, research bases and industry resulting in new and innovative products and services. • Providing hands on nurturing and support to realise the creation and development of sustainable and innovative enterprises. Technology Park and Incubator Services

17. Background Technology Park and Incubator Services

18. Background • Intellectual Property Portfolio • Coventry University innovations enhance our daily lives, from the pavements we walk on, cars we drive, clothes we wear, appliances in the home to health care products we use. Coventry University has Intellectual Property which is currently available for commercialisation, other patents, registered designs and trademarks are used or under development by customers covered by non disclosure agreements. • University Spin-Outs (Examples) • Sprue Aegis - www.sprue.com • Exilica - www.exilica.co.uk • Microcab- www.microcab.co.uk • Health Behaviour Research Ltd • Inocardia • Future Armour • Tortrix Ltd - www.tortrix.net Intellectual Property Management

19. Background • Institute of Applied Entrepreneurship: The focus of the Institute is on the community of businesses located and supported by Coventry University––new business start-ups and developing existing businesses. The aims of the IAE are quite clear: • To actively promote a culture of enterprise. • To unite and develop student run and locally run businesses. • To bring real support to the student body in relation to developing student enterprise and their business ideas. • To deliver the right environment and support for business growth. • Through the IAE student and graduate start ups can receive full business support and a shared office environment to collaborate and network with like minded entrepreneurs • SPEED Plus (Student Placements for Entrepreneurs in Education) offers students and graduates from any course, the opportunity to develop their business ideas. The principle of the SPEED project is to give current students and graduates the opportunity develop a business idea in a supportive environment alongside their studies or after graduation Institute of Applied Entrepreneurship

20. Institute for Applied Entrepreneurship

21. Background Students SIB, Student Centre, SPEEd, Mentoring Staff IP protection, pre-company and post company support packages, access to venture capital ERDF Graduates Creative Enterprise Project Virtual Office 4Front Start-ups Incubation and business support Businesses Hot desk What is offered: Institute of Applied Entrepreneurship Grants, specialist support, access to knowledge base Free support for creative businesses & start ups: working in arts, design, performance, media existing West Midlands businesses or graduate start-ups www.tortrix.net Support Packages

22. Proof of concept grantThe APP Pull Competition Here’s your chance to win up to £5,000 to design and get built an application for mobile devices. Coventry University in collaboration with the Serious Games Institute is offering 3 grants of £5,000 each for staff and students.

24. Background www.tortrix.net Idea Generation to Market

25. Tools and Techniques to support innovation SMEInnov8Gate® A Software Tool to Support the Launch of New Products and Services to Market Sustainable environments for a global, knowledge based economy

26. SMEInnov8Gate® - Resource Allocation

27. Model of generic Stage-Gate® process used by large companies Stage gates is a trade mark owned by Robert G Cooper and the Product Development Institute Inc.

28. F A C I L I T A T O R Specification Customer Needs IP Assessment ROI Gate 1 Concept Development Customer Needs IP Assessment ROI Gate 2 Prototype Customer Needs IP Assessment ROI Gate 3 Detail Customer Needs IP Assessment ROI Gate 4 Launch Innov8Gate Tools SME-Innov8Gates SME NPD Process Gate Team Validated SMEInnov8Gate® Stage Gate Methodology

31. SMEInnov8gate® Tools Technology issues (state of readiness, IP protection, USP) Customer issues (Acceptance, requirements and focus) Market issues (accessible market volume, route to market) IP Tool Standard financial metrics to track project progress and anticipated profit margins, Return on Investment, Internal Rate of Return, Breakeven Profits Tool Listening carefully Understanding fully Delivering exactly Customer Tool

34. Useful Tools 4. Voice of the Customer (VoC) The "voice of the customer" is a process used to capture the requirements/feedback from the customer (internal or external) to provide the customers with the best in class service/product quality. This process is all about being proactive and constantly innovative to capture the changing requirements of the customers with time.

35. Useful Tools 4. Voice of the Customer (VoC) The "voice of the customer" is the term used to describe the stated and un-stated needs or requirements of the customer. The voice of the customer can be captured in a variety of ways: Direct discussion or interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports, complaint logs, etc.This data is used to identify the quality attributes needed for a supplied component or material to incorporate in the process or product. Definition from the iSix Sigma website

36. Pre company registration support package • Intellectual Property Protection • COAP or similar commercial/exploitation assessment • Exploring commercial feasibility, proof of concept and market grants • Company incorporation procedures • Financial Support Package worth in the region of • £10,000 to £35,000

37. Post company registration support package • IP Patent costs (up to national phase) • Provision of Company Directors and Company Secretary • Preparation of Venture Capital ‘elevator pitches’, funding and grant applications • Business Plan Writing • Legal support and document retention • R&D Facilities/Laboratories/Offices • Asset Management • Financial Support Package in the region of • £30,000 to £75,000

38. Post company registration support package • Use of University Facilities • R&D Facilities/Laboratories/Offices • 1% equity per £5,000 of charge i.e. £10,000 per • annum for a laboratory equates to 2% equity • Teaching Relief Scheme • Teaching relief at 1% equity per £5,000 of FEC of replacement i.e. £25,000 for 2 days per week for a year equates to 5% equity

39. Case Study – Exilica Limited

40. Case Study – Exilica Limited Gate 2

41. Case Study - Exilica Limited gate 4

42. Case Study - Exilica Leadership Interim MD, Financial Director, Grant support Space Free laboratory space for 3 years Two days per week buy-out of academic Training Medici Fellowship Programme, Mini MBA Support Investor pitch, £500,000, business planning Customers 25 contacts, research sales, Joint Development Networking International conferences and trade shows

43. What success looks like • Market Capt £24,000,000 • Securities in issue 38,508,895 • Sector Wholesale of Electrical Household Appliances

44. Thank you for Listening Question and Answer session