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Learn the best practices for creating accessible social media content, including plain language, camel case hashtags, image descriptions, captioning, and link shorteners. Enhance your reach and inclusivity on social media platforms.
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Best PracticesforAccessibleSocial Media Mindy Johnson | AEM Center & CAST Director of Digital Communications & Outreach
My disability exists not because I use a wheelchair, but because the broader environment isn't accessible. Stella Young, Disability Rights Activist #AEM4all | bit.ly/aem-socialmedia
Social Media Accessibility WebAIM’s Screen Reader User Survey #7 (2019) #AEM4all | bit.ly/aem-socialmedia
What’s Your Flavor? #AEM4all | bit.ly/aem-socialmedia
Plain Language Avoid acronyms, abbreviations, and jargon. #AEM4all | bit.ly/aem-socialmedia
Plain Language: Example Not plain language: “It is imperative that our MTSS includes UDL at all levels of instructional support.” Plain language: “Universal Design for Learning isn’t just for students who struggle. It’s for everyone.” #AEM4all | bit.ly/aem-socialmedia
CamelCase Hashtags CamelCasemakes hashtags easier to read. #AEM4all | bit.ly/aem-socialmedia
What is CamelCase? CamelCase #AEM4all | bit.ly/aem-socialmedia
CamelCase: Examples #notcamelcase #themoreyouknow #followfriday #udlchat #notsoeasytoread #a11y #aem4all #CamelCase #TheMoreYouKnow #FollowFriday #UDLchat #SuperEasyToRead #a11y or #A11y #AEM4all or #AEM4All #AEM4all | bit.ly/aem-socialmedia
CamelCase: Example #AEM4all | bit.ly/aem-socialmedia
Image Descriptions Images without descriptions are like an unfinished story. #AEM4all | bit.ly/aem-socialmedia
Image Descriptions: Twitter #AEM4all | bit.ly/aem-socialmedia
Image Descriptions: Twitter #AEM4all | bit.ly/aem-socialmedia
Image Descriptions: Twitter #AEM4all | bit.ly/aem-socialmedia
Image Descriptions: Twitter #AEM4all | bit.ly/aem-socialmedia
Image Descriptions: Twitter #AEM4all | bit.ly/aem-socialmedia
Image Descriptions: Twitter #AEM4all | bit.ly/aem-socialmedia
Image Descriptions: Instagram #AEM4all | bit.ly/aem-socialmedia
Image Descriptions: Facebook #AEM4all | bit.ly/aem-socialmedia
Image Descriptions: GIFs #AEM4all | bit.ly/aem-socialmedia
Captioning & Audio Transcribing and captioning videos is easier than ever. Audio descriptions are the next frontier. #AEM4all | bit.ly/aem-socialmedia
Captioned Video: Fail What this should say: ”Hello again, everybody. Harry Caray in Cleveland.” #AEM4all | bit.ly/aem-socialmedia
Captioned Video: Example #AEM4all | bit.ly/aem-socialmedia
Captioned Video: Example #AEM4all | bit.ly/aem-socialmedia
Captioned Video: Example #AEM4all | bit.ly/aem-socialmedia
Audio Description: Example #AEM4all | bit.ly/aem-socialmedia
Link Shorteners Save characters. Save lives. #AEM4all | bit.ly/aem-socialmedia
Link Shorteners: Resources • Bit.ly • TinyURL • Ow.ly #AEM4all | bit.ly/aem-socialmedia
Link Shorteners: Example #AEM4all | bit.ly/aem-socialmedia
Putting It All Together #AEM4all | bit.ly/aem-socialmedia
Questions ? #AEM4all | bit.ly/aem-socialmedia
Thank you! Mindy Johnson mjohnson@cast.org AEM Center aem.cast.org Digital Handout bit.ly/aem-socialmedia #UDLchat1st & 3rd Wednesdays 9-9:30pm ET / 6-6:30pm PT #AEM4all | bit.ly/aem-socialmedia