Stay ahead in a changing world

2. Stay ahead in a changing world

3. The fight to be number one Stay competitive in a changing marketplace Target and sell to preferred customers Develop an attractive & profitable product portfolio Get the most out of people & processes Create a strong, sustainable brand

4. What is Celemi Enterprise™? • A tool that helps you put your strategy into action – fast • An intense two-day competition • A business simulation based on a proven methodology and run by certified facilitators • 4-6 teams of 12-30 people compete • Each team executes its own strategy in a rapidly changing marketplace And the winner is...? The enterprise that can earn a profit in the short-term while creating long-term value for all stakeholders.

5. An intense two-day competition

6. The seminar at a glance – the flow • Reflects your own business reality • Opening – setting the scene Your own organization: • What are you up against? • What are the key issues? • Business simulation Eight simulation years: • Six companies compete for the same customers in a changing market • Debrief – discuss business themes and capture the lessons learned • Next steps – the way forward Back to your own real world: • What are the potential areas for improvement? • What could be done to tap into them?

7. Roles and responsibilities Proposals & Marketing Brand tracking Reputation Delivery Profit & Loss Statement Cash on hand Checklist Product range People & Processes Business plan

8. The fight to be number one • Stay competitive in a changing marketplace • Target and sell to preferred customers • Develop an attractive & profitable product portfolio • Get the most out of people & processes • Create a strong, sustainable brand

9. Eight years of tough competition • At the turn of the year • Evaluate last year • Introduction of a new conceptual theme • Strategize • Decide on development • People, business processes, product portfolio • Make sure there is the right capacity • Hire more people, or less • Sell with precision • Marketing and sales proposals • Deliver • Consider outsourcing if needed • Monitor customer satisfaction – delivery quality • Close the books • Profit & Loss statement; performance indicators

10. The moment of truth

11. Credible assumptions and metrics Participants base decisions on an industry-standard segmentation model The moment of truth The marketplace and customers Each year, competing teams meet at the “Marketplace” for the moment of truth – here they win or lose customers based on their company’s offer and perceived performance.

12. A market analysis leads to intense discussion • Monitoring performance • The facilitator’s computer support allows for a detailed yearly analysis • and comparison of the teams’ performance along a range of factors.

13. The way forward • Next steps exercise • Participants bring the lessons learned back to your business • Assess current performance as a company • Select the 5-10 value drivers (levers) you would prioritize in order to bridge the gaps • Share your conclusions and discuss the way forward • How can you make a difference? “Knowing what you want to achieve is one thing. Knowing which buttons to push is quite another.”

14. Stay ahead in a changing world