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The NEWADA project in the Danube Corridor

The NEWADA project in the Danube Corridor. Hélène Masliah-Gilkarov • via donau New Orleans • 15 September , 2011. Network of Danube Waterway Administrations. Objectives. Increasing the efficiency of the Danube as European Transport Corridor VII

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The NEWADA project in the Danube Corridor

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  1. The NEWADA project in the Danube Corridor Hélène Masliah-Gilkarov• via donau New Orleans •15 September, 2011

  2. Network of Danube Waterway Administrations

  3. Objectives • Increasing the efficiency of the Danube as European Transport Corridor VII • Intensifying cooperation between waterway administrations • Improvement of physical accessibility of the waterway infrastructure • Enhancement of accessibility to ICT networks and services • Integration of responsible stakeholders & fostering cooperation

  4. Policy Framework NEWADA is implemented in the framework of:

  5. Key Project Data • Project StartApril 2009 • Project duration3 years until March 2012 • Project partners12 from 8 countries • Total project budget€ 2,8 Mio.

  6. Partners

  7. Work packages WP1(via donau) Project Management WP2(RSOE) Dissemination WP3 (SVP) Hydrography and Hydrology WP4 (AFDJ) Accessibility of waterway infrastructure WP5 (RSOE) ICT networks and services WP6 (VIA) Strategical cooperation & communi- cation

  8. NEWADA General public Strategy & project SCOM Information channels Service operative teams Clients/stakeholders

  9. Stragetic Cooperation efficiency budget cuts opportunities economic crisis Managing Directors employee turnover threats • Discuss strategies • Develop common goals & visions • Customer-oriented waterway management and administration

  10. Team Work • PR & Communication • Hydrography • Hydrology • Maintenance • Ecology operative teams • Learning from one another  know-how exchange • Initiate / strengthen cooperations

  11. PR Managers Workshops – Why? • get to know each other • get an overview of our organisation and its positioning in the promotion of inland waterway transport • define our target groups • find ways to reach out to the target groups • create standards that we have decided on together and that can be used by all of us

  12. What We Achieved … • present and analyze the role of the PR manager in his/her waterway administration • present and analyze the situation of PR in his/herwaterway administration • re-define target groups and stakeholders • agree oncommon PR objectives as part of a NEWADA PR Toolbox

  13. The NEWADA PR Toolbox • Tips & Tricks for PR Managers • 5 good reasons to use IWT • A common photo database with different categories

  14. Any questions?

  15. Thank you for you attention! Hélène Masliah-Gilkarov helene.gilkarov@via-donau.org

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