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TREND TIDBITS NEW AGE SENIORS Living Longer and Healthier Huge Implications for Today’s Marketer Retirement Funds Have to Last Longer Life-long Fans of Experimentation and Experiences “ 2 nd Life Seniors” Looking for Different Experiences HR Departments Tapping into Huge Market
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NEW AGE SENIORS Living Longer and Healthier Huge Implications for Today’s Marketer Retirement Funds Have to Last Longer Life-long Fans of Experimentation and Experiences “2nd Life Seniors” Looking for Different Experiences HR Departments Tapping into Huge Market
iPod, uPod, we allPod Pod Is a Dynamic, Contemporary Word/Image “Pod” Is Not Trademarked Pod Is a Noun, a Verb, or an Adjective Can Be High Tech, Green, Portable, or Edible New Products Pancake Pods Specialty Designed Privacy Sleep Pods
Consumer Control Consumers Are Increasingly Taking Control Over Their Purchase Experience – Macro-Trend Travel, Music, and Investments Within the Macro-Trend Is Micro-Trend – Consumer Generated Content Blogging, Social Networking, YouTube Host of Marketing Opportunities But Can Be Risky Chevrolet, Quizno’s/Subway
More Food Trends Indian Foods Homey Foods Going on Since 9/11 But Restaurant Emphasis on Mom’s Cooking Tequila, Especially High-End tequila Probiotics in Chocolate Bars
More Food Trends Esoteric Fruit Goji Berries, Acai, Yumberry Superfruit High Antioxidant Content or Is Packed Full of Other Beneficial Nutrients Lulo – South America CamuCamu
More Food Trends Demand for Unusual Fruits and Vegetables Mini Cucumbers, Korean Pears, Cocktail Grapefruit, Sprite Melons “Locavore” Diner That Prefers Locally-grown or Locally-produced Fare Reducing Levels of Salt Affects Taste, Texture, and Shelf Life Natural Ways of Seasoning Products
Reinventing the Knife Swiss Army Knife New Features USB Drive to Store Data Laser Beam with a 70-foot Visible Range Gardners – Pruner/Grafter/Harvester GolfTool with Divot Repair Tool, Removable Ball Marker, and Tee Punch with Groove Cleaner No Limit on What They Are Able to Incorporate into an Essential Pocket Tool
Nutrition Rating Systems Overall Nutritional Quality Index (ONQI) Unveiled 11/07 Designed to Generate a Single Score of 1 to 100 Represents Overall Nutritional Quality Guiding Stars Awards One, Two, or Three Stars to Products Two of the Top Four Major U.S. Supermarket Chains Have Indicated an Active Interest