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We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWeb

We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console. #contentcamp. Use the Question Pane in the GoToWebinar Console to Ask Questions!. Transform Your Website. Announcing : Website Transformation Content Camp

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  1. We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console #contentcamp Use the Question Pane in the GoToWebinar Console to Ask Questions!

  2. Transform Your Website Announcing: Website Transformation Content Camp Starts July 15th Runs for 7 weeks Register here: http://camp.hubspot.com/camp-registration/

  3. Agenda • What to do with your data • Marketing Presentation Framework • HubSpot Benchmarks app • Josh Payne, HubSpot PM • Local HubSpot User Groups

  4. http://www.flickr.com/photos/tomaskohl/5126298044/sizes/l/ Know Your Goals

  5. Data is Your Crystal Ball Source: http://blog.earnmydegree.com

  6. Collaborate with your team

  7. Content Camp’s Monthly Report

  8. What to do with your data

  9. Linking Domains • Press Releases • Start commenting on blogs • Guest blogging • Submit your site to directories • Reconnect with existing business relationships • Network with new businesses/partners • Weekly round up of industry news • Go after competitor links

  10. Step 2: Leads Generated From Keywords Leads Generated From Keywords • Increase blogging • Create more indexed pages • Audit of 20 most visited pages • Position of calls to action • Audit blog calls to action • Audit calls to action on website • Use Search Grader

  11. Leads Generated From Referring Websites • Analyze inbound links • Examine and test calls to action • Create new content offers • Reach out to referring sites to change links or calls to action • Build new relationships with other sites • Start blog commenting • Start guest blogging

  12. Leads Generated From Social Media • Post more to twitter and facebook • Send to targeted landing pages • Comment on other blogs • Dive into LinkedIn group and Q&A • Start a twitter list • Start a LinkedIn group • Add terms to Social Media App • Create a contest • Create co-marketing opportunities

  13. Landing Page Conversion Rates • Did you change something to lower conversion rate? • Set up an A/B test • Audit landing page value props • Look at the page’s eye path • Unnecessary links? • 10 Step Landing Page Guide

  14. Blog Analytics • Create blog subscription landing page • Promote your blog • Email marketing • Social media • Lead nurturing • Calls to action • Thank you pages • Subscribe employees (advocate)

  15. Visits by Page • Audit internal links • Calls to action on page • Audit menu structure • Thank you pages • Publish new content • Increase engagement on social media • Send an email

  16. Marketing Reach • Send an email • Display on homepage • Thank you pages • Email signature • In-person promotion at business • Create calls to action • Twitter • LinkedIn • Facebook

  17. Paid Search Campaigns • Business cycles or seasons • Ad & landing page consistency • Keyword consistency • Offer isn’t resonating anymore • Test new ad groups and landing pages • A/B test new landing pages • Turn it off for a month

  18. Source Conversion Rates • Position of Calls to action • Website colors and whitespace • Add more calls to action • Test different calls to action • Adjust call to action • Form length and complexities • Too many distractions, links, images, etc. • New offers to fit sales funnel

  19. Analyze Your Data Every Month Take Action! Source: billyboardsmfg.com

  20. Monthly Marketing Presentation Framework - PowerPoint

  21. Marketing Presentation Framework

  22. HubSpot Benchmarks App

  23. HubSpot Benchmarks App Community > App Marketplace > Benchmarks

  24. Local HubSpot User Groups

  25. Local HubSpot User Groups Join a HUG: hugs.hubspot.com

  26. Questions?

  27. Want to Find Archived Camps? http://camp.hubspot.com/archived-webinars/ • View archived recordings of all Content Camp sessions • See each webinar presentation slides • Download HubSpot content guides

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