1 / 9

TELUS – WSSF Ad Campaign

TELUS – WSSF Ad Campaign. Client Goal: Create Awareness for the 2003 event Solution : Targeted Ad Campaign and Micro Website with contest offer Results: 8 million ad s 14,000 site visits 50% contest conver t Ads with sound 146% better than without

jonah
Download Presentation

TELUS – WSSF Ad Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TELUS – WSSF Ad Campaign • Client Goal: Create Awareness for the 2003 event • Solution: Targeted Ad Campaign and Micro Website with contest offer • Results: • 8 million ads • 14,000 site visits • 50% contest convert • Ads with sound 146% better than without • 85% of contestentries were Ads with no sound • Weather Network Ski Report Sponsorship, 50% above ave.

  2. TELUS – Solutions Ad Campaign • Client Goal:Demonstrate TELUSas a total solutionsprovider and show howthe Internet will changethe way people live. • Solution:Development of asuperstitial ad withsound and supportingjump pages • Results: tbd

  3. TELUS – ADSL Q2 / 03 Campaign • Client Goal: acquire new high speed Internet subscribers. Position as experience • Solution: Targeted Mass v Shaw Campaign and Micro Website, segment by: • Music • Photo • Games • Information • At Work (ad) • Results: tbd

  4. TELUS – ADSL Q2 / 03 Campaign • Client Goal: acquire new high speed Internet subscribers. Position Velocity as an experience • Solution: Targeted Ad Campaign and Micro Website, segment by: • Seniors “worried” • Students “fun” • Results: tbd.

  5. TELUS – Solutions Web site • Client Goal:Acquire customers • Solution: Develop “Solution Navigator” Micro Website with call back form and unique 1.800#.Develop online marketing campaign • Results: • 60% call to sale ratio from web to call center • Revenue = 3x cost to create and market online

  6. TELUS – Cadvision e-Mail • Client Goal: Increase awareness and sell ADSL to dial-up users in Calgary. • Solution: Created HTML e-mail campaign with specific offer that directs people to unique phone #. • Results: • 35% conversion e-mail to jump • 16% conversion of e-mail to sales

  7. (I.e. BC, LD, Dial Upgrade) TELUS – ADSL Q2 / 03 Campaign • Client Goal: acquire new high speed Internet subscribers. Position Velocity as an experience • Solution: Deliver e-mail to specific jump page, segmenting by: • BC / AB • TELUS LD / Non LD • HTML / Text • Dial Up / Trigger Base • Results: tbd

  8. TELUS – TELUS Webzine • Client Goal: EducateTELUS 27,000Employeeson TELUSCorporate direction • Solution: Developmentof a monthly webzine inEnglish & French,archive, poll, articles,and pdfformat forManagement to deliverprint version. • Results: • 21 issues from Oct 01. • 2003 Award from the International Ass. of Bus Comm.

  9. TELUS – Web Solution Webzine • Client Goal: Generate Awareness internally & externally within TELUS. • Solution: Develop webzine called Ship It! • Results: • Lotus Award as Best Extranet 2001. • Acquire 2 new clients

More Related