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SIP Isn’t Just for Voice Anymore

SIP Isn’t Just for Voice Anymore. Delivering Applications and Services to Cordless Phones. Battle for Broadband Communications. ILEC Triple Play (Broadband, Mobile and Home Telephony). Content and Peer to Peer Communication Services. Cable Triple Play (Broadband, Telephony, Cable TV).

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SIP Isn’t Just for Voice Anymore

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  1. SIP Isn’t Just for Voice Anymore Delivering Applications and Services to Cordless Phones

  2. Battle for Broadband Communications ILEC Triple Play (Broadband, Mobile and Home Telephony) Content and Peer to Peer Communication Services Cable Triple Play (Broadband, Telephony, Cable TV) Broadband Spigot What was once a quiet home…… Mobile with WiFi Handoff

  3. VoIP CAGR: 90% Broadband CAGR: 18% US Broadband & VoIP Penetration Source: Yankee Group, Kinetic Strategies and Casabi Estimates

  4. Save Lots of Money on your phone service We need to deploy an enhanced service offer that goes beyond the look and feel of basic voice. Our success and differentiation requires cross product integration and customer personalization of services. Tom White - Comcast Digital Telephonyisn’t just Cheaper Minutes

  5. Utilize SIP to Tunnel Applications Through Firewall The Solution Drive User Experience From Network

  6. Power of the Home Phone Good Fair Poor

  7. Smart Edge DevicesPSTN, VoIP & P2P VTech Thomson Philips RTX IDT RTX

  8. Extend Communications Services • Peer-to-Peer/IM • View Buddy List • Receive/Reply to IMs • Initiate Peer to Peer Calls • Push-to-Talk & Voice Chat • Personal Phonebook Access • Unlimited Size, Network Based • Personalized for Each User • Directories for Community Organizations • Message View and Access • Visual Queue • Voicemail and/or E-mail • Reply by Voice or Text

  9. Broadcast Content • Push Personalized Content to the Handset • For Each Family Member • Defined Delivery Triggers • Presentation Optimized for Device • Published or Personal Content • Provides Content Channel(s) for Carrier

  10. Advertising & Directory Services • Local Directory Search • Choose from “key category” list or spell out • Supports Advertising, Coupons or Preferred Placement • Provides “Pay Per Call” Ad Rates • Ad Delivery to the Handset • Insert Rotating Ad Screens between Channels • Sponsored Announcements & Content

  11. Personalize Service • Personalized Telephone Service for Each Family Member • Ringtones • Phone Wallpaper • Significant New Revenue Opportunity • Handsets Dynamically Personalized Based on User

  12. Portal Plug-In for Carrier – Branded for Carrier Customized Via the Web

  13. Subscriber Feedback • “This is the kind of stuff my home phone should do.” • Broadband and Cellular Experience • “If this is real, I might change carriers to get this.” • Stickiness and Differentiation • “I have a cell phone but I would use this all the time.” • Call Phone Limitations in the Home • “My PC is located in the basement but my phones are everywhere in my house” • Complementary to PC

  14. Presence Buddy List Push to Talk Photos Net Radio Remote Cntrl Media Distribution and Control Pay Per Call Ad Insertion Number Fwding Service Fwding Mobile Integration Advertising Services Call Blocking Time Limits Parental Controls Local Search Subscription Dir Directory Services Ringtones Wallpaper Personalization Addl Lines Addl Numbers VoIP Services Traffic Weather Sports Information Channels Peer to Peer Voicemail E-mail Unified Mail Messaging Phonebook Calendar Personal Content PSTN DSL Platform for the Future

  15. Service Provider Benefits • Generate Additional Revenue to Offset Cheaper Minutes • Personalization, Directory Services, Voicemail • Differentiate versus Competitors Leveraging Content and Community • Establish Stickier Relationships with Subscribers Through Increased Personalization • Create a Channel to Communicate to the Subscriber at the Handset • Pro-active Marketing of Additional Services Based on Actual Usage

  16. The Future Optimizing Services for a World of Connected Devices

  17. and You can feed that platform with applications that generate additional revenue, increase retention and extend your brand throughout the home Summary You can place an extensible applications delivery platform that is under your control in every subscriber home

  18. David Weinstein Co-Founder and CMO dweinstein@casabi.com

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