urbia.de - commercial family portal European Christian Internet Conference (ECIC) – 11.06.2002

1. www.urbia.de - commercial family portal European Christian Internet Conference (ECIC) – 11.06.2002 Cologne, Germany Robert Franken – COO, URBIA.com AG

2. Agenda Target group www.urbia.de Revenue streams Marketing platform Service provider urbia.de: figures KONZEPT Network

3. Young families Core target group: • parents-to-be and parents of children from 0 – 3 years of age Wider target group: • couples planning to get married and/or to have children • parents of children from 4 – 18 years of age Why young families? • during pregnancy, almost everything changes • new consumption patterns • need for information and interaction • need for advice (psychological, medical, legal)

4. Agenda Target group www.urbia.de Revenue streams Marketing platform Service provider urbia.de: figures KONZEPT Network

5. modular navigation shop- specials channel navigation promotion of articles, forum- postings, clubs, services sweep- stakes www.urbia.de

6. Online access to the target group of young families • well-founded information in the online magazine • lively community in forums, clubs and chats • interactive tools and services • affiliate shops • clear channel structure • topic- or life-cycle navigation • supervision • experienced editorial team

7. Agenda Target group www.urbia.de Revenue streams Marketing platform Service provider urbia.de: figures KONZEPT Network

8. URBIA‘s business Marketing platform urbia.de • pregnancy • baby • toddler • kindergarten • kids • adolescents • education • relationship • health • leisure • money • family life • wedding Service provider URBIA life cycle • content • syndication • application service providing • clubs • implementation • hosting • community development • forum • implementation • hosting • community development • magazine • implementation • hosting • editorial support • sponsoring • sweepstakes • expert chats • sponsoring of • channels, tools • clubs, forums • content • advertising • banners, pop-up’s • skyscrapers, rectangles • interstitials • newsletters • family • pregnancy • e-commerce • affiliate partnershops • research • voting • market research topics

9. Agenda Target group www.urbia.de Revenue streams Marketing platform Service provider urbia.de: figures KONZEPT Network

10. Standard online advertising in a premium ambience • full-size and half-size banners • pop-ups and rectangles • skyscrapers or interstitials

11. Individual online advertisting in a premium ambience Sponsoring of • editorial specials • tools, • channels or • sweepstakes.

12. e-mail marketing under the brand urbia.de family newsletter • contents: news from www.urbia.de • >100.000 subscribers • published weekly • full-size banner and/or text-link • permission-based pregnancy newsletter • contents: contents: overview of pregnancy status • >9.500 subscribers • published weekly (according to pregnancy week) • full-size banner and/or text-link • permission-based

13. Online marketing research Start the dialogue with young families and learn about their attitudes and needs towards your products/services – it‘s worth the effort! We take care of the concept, the user generation, the realization and the reporting.

14. Agenda Target group www.urbia.de Revenue streams Marketing platform Service provider urbia.de: figures KONZEPT Network

15. Online marketing Let‘s talk about your target group and the goals of your campaign. We take care of: We create: • the concept • the advertising media • the implementation • the search engine entries • the reporting • sweepstakes • banners • pop-ups • sponsoring-boxes • interstitials • skyscrapers • microsites • newsletters

16. Websites We take care of: • concept • design according to CI • hosting • content • community development

17. Community and content We provide: • community software (forum, club, chats) • community development • content management systems • content syndication

18. Agenda Target group www.urbia.de Revenue streams Marketing platform Service provider urbia.de: figures KONZEPT Network

19. urbia‘s demography: age • 80% of the urbia users are between 20 and 39 years old • 70% have children • 20% are expecting a child • 45% want at least one more child

20. urbia‘s demography: gender • ca. 80% of the urbia users are female • 77% are responsible for the household

21. urbia‘s scope page impressions (monthly) 5.200.000 registered users 200.000 visits per month 420.000 page impressions per visit 12,4 family-newsletter subscribers (weekly) >100.000 >9.500 pregnancy-newsletter subscribers (weekly)

22. Agenda Target group www.urbia.de Revenue streams Marketing platform Service provider urbia.de: figures KONZEPT Network

23. KONZEPT Dialog Marketing Netzwerk • complete solutions and individual services • one-stop integrated dialogue marketing services • one project manager as contact person • 1.300 employees • Wiesbaden, Neuwied and Cologne

24. Some references • AOK • AXA • Bayer • Bertelsmann • Computerwoche • Center Parcs • Dell Computer • Deutsche Telekom • Dr. Oetker • Eurocard • Handelsblatt • IBM Deutschland • Krombacher Brauerei • Hamburg-Mannheimer • Nestlé • Procter & Gamble • Siemens Nixdorf • Springer Verlag • Toyota Deutschland • Volkswagen • Yello • 1 & 1

25. Contact Robert Franken COO URBIA.com AG Hohe Strasse 115 50667 Koeln Telefon (+49) 2 21 / 29 49 – 1 27 Telefax (+49) 2 21 / 29 49 – 1 99 e-mail robert.franken@konzept-dialog.de

26. www.urbia.de - commercial family portal European Christian Internet Conference (ECIC) – 11.06.2002 Cologne, Germany Robert Franken – COO, URBIA.com AG