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Create and Innovate! How To Champion Creativity and Innovation in Your Organization. Kelly Pepo. “To have a great idea, have a lot of them.” –Thomas Edison “Instead of thinking outside of the box, get rid of the box.” –Deepak Chopra
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Create and Innovate! How To Champion Creativity and Innovation in Your Organization Kelly Pepo
“To have a great idea, have a lot of them.” –Thomas Edison “Instead of thinking outside of the box, get rid of the box.” –Deepak Chopra “Creativity is intelligence having fun.” –Albert Einstein
The takeaway: Every organization should have a person, group, or committee in place to actively monitor trends.
So what is a trend? “A manifestation of something that has unlocked or newly serviced an existing consumer need, desire, want or value.” trendwatching.com
Where we started est. 2005
Looking back The mission of the Trendwatchers Committee is to disseminate information about global trends and translate ideas into viable projects and services.
In 2005… • Cell phone technology • Social networking • Gaming
Questions to ask • Where does it fit in the organization? • Should it be part of the strategic plan? • Who should be part of trendwatching?
The Evolution of Our Innovation Champions • In 2009, OCLS had 3 groups in place to monitor and support trends and idea development. • In 2010, with a clean slate, the Innovation Champions were born. • Administration and management identified staff who have demonstrated interest in innovation.
The shift • Continue monitoring trends • Support staff with ideas seeking direction • Contribute ideas • Partner with staff to execute ideas • Recognize staff with implemented ideas
What did we use? • Wiki… • Blog… • Dedicated webpage • Google Wave
What are the details of your idea? • What part of our strategic plan does this idea support and how? • What are the costs versus benefits of your idea? • What role will you play in the implementation?
Spreading the word Monthly posting on The Orange Peel…
Where is the inspiration? • Papers, websites, magazines, blogs, news, etc. • Alerts • TV, movies, radio • Customers, coworkers, friends, family • Competitors • Shops, museums, hotels, airports • Eavesdropping, chat rooms, conversations
Some “official” trend sites • Trendwatching.com • Mashable.com • Springwise.com • Influxinsights.com • Ted.com • Trendhunter.com • Psfk.com
Partnerships with nearby vendors and businesses. • Neat tips for preventing hand swipes on the white board –HAIRSPRAY! Who knew?
Google Offers Daily Deals Living Social Half Off Depot Groupon Gilt
The Intervention The inspiration… http://www.emailintervention.com/
The outcome… http://www.ocls.info/intervention
Google Wallet Paypal
What’s the secret? • Anyone can be a trendwatcher or innovator. • Ideas don’t have to be BIG. • It doesn’t mean that you have to be the first to have the idea. • You don’t have to have an exact idea. • Share, share, SHARE!
Do’s • Create a space to track trends/ideas • Try stuff out • Be open-minded • Monitor trends regularly • Look cross-industry
Don’ts • Apply all trends to all people • Be overwhelmed-celebrate! • Be shortsighted • Be afraid to explore an idea • Dismiss fads
What do you need? • Administrative buy-in • Administrative support • Staff buy-in • Ambassadors • Freedom of ideas • Freedom to fail
The Challenges • Time, time, time • Consistency • Follow through • Active buy in • $$$
Instagram Freemium What else? Microbrews Gamification