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TO FOCUS GROUP PARTICIPANT Thank you for agreeing to be a member of

TO FOCUS GROUP PARTICIPANT Thank you for agreeing to be a member of our focus groups! As part of this group, we will need you to complete the following tasks:. TASKS Review this slide program to learn more about the project.

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TO FOCUS GROUP PARTICIPANT Thank you for agreeing to be a member of

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  1. TO FOCUS GROUP PARTICIPANT Thank you for agreeing to be a member of our focus groups! As part of this group, we will need you to complete the following tasks:

  2. TASKS • Review this slide program to learn more about the project. • Watch Inside Yellowstone’s 2-minute podcast video (#1. Introduction by Park Ranger Beth Taylor) on your personal computer: http://www.nps.gov/archive/yell/insideyellowstone/videolist.htm

  3. TASKS, CONTINUED • Choose at least one of the following podcasts: - To learn about Fort Stevens at Rock Creek Park: http://www.nps.gov/rocr/photosmultimedia/multimedia.htm To learn about Glacier National Park: http://www.nps.gov/glac/photosmultimedia/podcasts.htm

  4. TASKS, CONTINUED • Watch one of the two podcast slide programs. By doing so, you will get an idea of what visuals will be matched with basic narration for a podcast of approximately 3 minutes in length. Remember: Some people will be watching the podcast like a mini-video, while others may only listen to the information, as with a radio program.

  5. TASKS, CONTINUED • Answer your set of focus group questions. • Watch the last podcast slide program. Answer the focus group questions. • Send your responses (with questions) via e-mail to each of the three key contacts listed on the last page of this slide program.

  6. A Podcast Partnership for the Potomac Corridor

  7. WHAT IS A “PODCAST?” A way to distribute multimedia (audio and/or visual) files over the internet for playback on a mobile device (iPod, MP3 player, cell phone or personal digital assistant) or personal computer.

  8. PARTNERS • American Recreation Coalition • National Tour Association • National Park Service • Chesapeake and Ohio Canal National Historical Park • George Washington Memorial Parkway

  9. WHY DID WE CHOOSE TO PILOT THE PROGRAM IN THESE PARKS? • Geographic link to the Potomac River. • Urban/suburban neighborhood proximity with a blend of local/regional and destination use. • Diverse recreational, historic and cultural assets and diverse visitation. • Linear nature of both parks creates the ideal opportunity for the adoption of communication through technology. • Partnerships with numerous organizations that will find podcasts attractive.

  10. OBJECTIVES • To create 12-15 audio/visual podcasts in English/Spanish for two national park sites • To provide this information to the public free-of-charge via iTunes and park websites • To find innovative ways to market podcasts and make them available to travelers.

  11. PODCAST SPECIFICS - Each park will create an introductory podcast which will be 12-15 minutes long. • Shorter segments (3-5 minutes each) will augment the introductory podcasts and focus on selected topics or locations. • The project will enlist the assistance of local and state government agencies, tourism promotion agencies, and park partners.

  12. WHY PODCASTS? • In most cases, visitors already possess (and highly value) a platform for this new information stream. • 200+ million iPods and clones are now in the hands of Americans -- nearly every youth has one!

  13. OVERVIEW/TIMELINE • American Recreation Coalition and the National Tour Association will record and produce the podcasts in close consultation with park management. • Initial podcasts will be available to the public by Fall/Winter 2007 • This is part of an on-going effort with the goal of updating and expanding park podcasts in the future by developing in-house capabilities to do so by 2008/2009.

  14. KEY CONTACTS James Santini, Legislative Counsel National Tour Association 1101 King Street, Suite 350 Alexandria, VA 22314 (703) 684-0755 Jdsantini1@verizon.net Alyssa Baltrus Chesapeake & Ohio Canal NHP 710 MacArthur Blvd. Potomac, MD 20854 301-491-2452 alyssa_baltrus@nps.gov Derrick A. Crandall, President American Recreation Coalition 1225 New York Ave., N.W., Suite 450 Washington, D.C. 20005 202-682-9530 dcrandall@funoutdoors.com Dana Dierkes, Park Ranger George Washington Memorial Pkwy. National Park Service Turkey Run Park McLean, VA 22101 703-289-2580 dana_dierkes@nps.gov

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