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3 Types of Persuasive Appeals

3 Types of Persuasive Appeals * Ethos - Ethical appeal (authority on the subject convinces you) … Credibility of speaker * Pathos - Emotional appeal (convinces you based on emotion) … emotional connection to audience

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3 Types of Persuasive Appeals

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  1. 3 Types of Persuasive Appeals * Ethos - Ethical appeal (authority on the subject convinces you) … Credibility of speaker *Pathos - Emotional appeal (convinces you based on emotion) … emotional connection to audience * Logos - Logical appeal (gives facts to support the claim) … logical argument

  2. Need to use all three types of appeal for the audience to accept your message

  3. Do you agree? • People buy on emotion (pathos) • People justify with fact (logos) • People want to know it’s right (ethos)

  4. How to develop ethos • Be a good person • Develop expertise in subject/topic • Market yourself • Analyze your audience and identify common traits, mannerisms, and dress • Show up early • Reference people in audience • Tell personal stories • Use appropriate language, visuals, quotes, statistics

  5. How to develop pathos • Tell stories • Choose emotional words • Use analogies, metaphors, and similes • Use humor • Vocal clues • Use vivid, sensory words • Use visuals • Eye contact

  6. How to develop logos • Use supporting facts • Use data • Provide evidence • Quote professionals on subject/topic • Provide a logical order • Order must make sense

  7. Ethos • Does the audience believe you? • Does the audience view you as an authority on the subject/topic • Does the audience trust you?

  8. Pathos • Stories, analogies, similes, and metaphors are effective • Do words suggest love? Sympathy? Fear? • Does the visual promote compassion? Envy? • Does the characterization of the competing emotion evoke a feeling of hate?

  9. Logos • Does the argument follow an understandable order? • Does the argument make sense? • Is the argument factual?

  10. Class/Homework Assignment • Write a three Paragraph paper persuading your teacher why you should not have homework. • Your argument should include all three appeals: ethical, logical, and emotional. Please state your case with support and examples. • Be original with ideas and presentation. • At the end, label/identify your appeals.

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