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Persuasive Appeals. Introducing the concepts of Ethos, Logos & Pathos. Journal: Persuasive Appeals. WRITE ABOUT: A time recently when you tired to persuade someone to do something or when someone tried to persuade you to do something. Appeal? Define please.
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Persuasive Appeals • Introducing the concepts of Ethos, Logos & Pathos
Journal: Persuasive Appeals WRITE ABOUT: A time recently when you tired to persuade someone to do something or when someone tried to persuade you to do something.
Appeal? Define please... • An earnest request for something important (an appeal for help) • A formal request in court for a decision to be changed • A quality that makes people like something • The power or ability to attract, interest, amuse, or stimulate the mind or emotions
Arguments • Authors purposefully do certain things to persuade us to believe what they are saying. • They use all the tools at their disposal to attract our interest, amuse us, entertain us, and/or stimulate our minds or emotions.
Quite frankly...we do this all the time • In your journal, take a few moments to write about • a time recently when you tried to persuade someone to do something • or • when someone tried to persuade you to do something
Let’s take a closer look at appeals Appeals Clip
Persuasive Appeals • Appeals to Reason (logos) are the proof, or apparent proof of the words themselves. • Appeals to Emotion (pathos) - putting the audience into a certain frame of mind. • Appeals to Ethics (ethos) - The personal character of the speaker.
Appeal to Reason (Logos) • Reason (logos) - support of claims with concrete, specific data • Appeals to Reason can be inductive or deductive • Inductive means starting with evidence which leads to a generalization • Deductive means starting with a general observations and moving to specifics
Appeal to Reason (Logos) • Typically supported by evidence • Facts - can be proven • Expert opinion or quotations • Definitions - statements of meaning • Statistics - offer scientific support • Examples - powerful illustrations • Anecdotes - incidents based on personal experiences
Appeal to Ethics (Ethos) • Ethics (ethos) means convincing by the character of the author. We tend to believe people whom we respect (or that show respect to us) • Appeals to ethics is used to convince readers that the author is being fair and honest and well informed so that readers will trust values and intentions. • Ethical appeals avoid the use of negatively charged/loaded words.
Appeal to Emotions (Pathos) • Appealing via pathos is persuading by appealing to the reader’s emotions. A carefully reasoned argument can be strengthened by an emotional appeal. • Description or narration often from a persons own experience. • The author’s point of view puts the reader in a certain frame of mind through the evidence itself, but also through carefully chosen words with positive or negative connotations that can sway readers’ emotions.
Go back to your quick write • What types of persuasive appeals did you use? • Were they effective? Why? • Is there a type of appeal you could have used, but didn’t?
Your Task • In groups create a commercial using a variety of persuasive techniques. • VIDEO = Extra Credit • Your group will perform your commercial on Friday!
Examples http://www.youtube.com/watch?v=bHMQEggEG4k&feature=relatedhttp://www.youtube.com/watch?v=BoE5zaAjr8Q&feature=related