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Build A Biz

Build A Biz. s tart small. ACCOMPLISH BIG. Question for Springboard Panel. As we expand our program from over 1,300 participants to every corner of Maine, how do we identify and leverage the best channels to reach every child ages 5 to 18?. YEA dba Build A Biz.

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Build A Biz

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  1. Build A Biz start small. ACCOMPLISH BIG.

  2. Question for Springboard Panel • As we expand our program from over 1,300 participants to every corner of Maine, how do we identify and leverage the best channels to reach every child ages 5 to 18?

  3. YEA dba Build A Biz • Youth Entrepreneurship Adventures (YEA) 501(c)3 is a statewide partnership of education, community, government and non-profit sectors who collaborate to foster youth entrepreneurial education in Maine. .

  4. Our Vision and Mission • Our mission is to educate and support Maine youth in entrepreneurial leadership endeavors. • Our vision is to grow awareness, show potential and create and develop, both scalable and lifestyle businesses, through youth entrepreneurial education.

  5. CHALLENGES • 58,000 Maine children 11-14: how to reach them • Growing the program in a strapped economy • Schools are resource strained • Operational hurdles deter our progress, daily

  6. History • 2010 – investigated acquiring Lemonade Day Maine, a nationally licensed program • 2011 - successfully launched nationally licensed youth entrepreneurial program. 831 youth registered in southern Maine which touched hundreds of families • 2012 –expanded program to register 1379 youth, throughout Maine. Online registrations went up 25%

  7. Build A Biz Program • Kids register and take a 4-module online course • Kids “write a business plan” by answering questions in an online form • Three winners compete (9-13) on “Pitch-It,” Rob Baldacci’s TV Show (recorded on May 7) • Statewide “Build A Biz” Day (Sun May 19) • Top 20 Businesses set up in Portland & Bangor • Every kid can set up their business 10 am – 2 pm

  8. Finances and Organization • Breadth of expertise and operations; staff complimented by: • Volunteer staff includes VIA Agency, Flyte Media, Quirk Auto • Working volunteer team of 5 • Active, working Board of Directors • 4 year commitment from Bangor Savings Foundation  funded 50% of our efforts to date • Entrepreneurial ventures of fee based high school program and license plate will help with sustainability and internal resources • YEA seeks support for programs, activities and operations through fundraising efforts; sponsorships and grants

  9. Where We Are Today • Lemonade Day Maine (LDM) has high recognition • Build A Biz has expanded LDM with Maine focus • Supported by In-Kind sponsors • Researching grants available for youth education • Sen. King & Gov. LePage support this project • Creating a Youth Entrepreneurship Day and entrepreneurial license plate

  10. Marketing Strategy • Awareness: Quirk Auto (ads), Northeast Media (PR), Flyte New Media (web/social), VIA Agency (design) • Distribution to Kids • Community Partners: Boys & Girls Club, Learningworks • Online registration (requires parental approval) • Distribution to Parents • Community Partners: Maine Recreation and Parks Department, Bangor Savings Bank, • Staff on site registrations: Maine Mall, Maine Jump, Quirk Auto, Maine Red Claws, Portland Pirates & Maine Seadogs • Online registration

  11. Marketing Possibilities • Current vehicles and strategies have allowed me to reach current scale. Cannot maintain with 1 person… • Have limited resources and need a new tactical scale • We are adding a fee-based program for high school in 2014 which will generate revenue, increase awareness, and help meet our objective of sustainability. I now seek panelists advice to take this further

  12. Question for Springboard Panel • As we expand our program from over 1,300 participants to every corner of Maine, how do we identify and leverage the best channels to reach every child ages 5 to 18?

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