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Call Measurement with Website Click Tracking

Implementing website click tracking with call measurement offers valuable insights into customer behavior, keyword interests, and sources driving website sessions. Track pages viewed, keyword terms, and visitor sources to optimize customer interactions and boost conversions. Get started by embedding the script on your website, confirming its presence on every page, and tracking website sessions to view detailed reports.

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Call Measurement with Website Click Tracking

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  1. Call Measurement with Website Click Tracking How will this help my business? Before answering a call, you can know: • what pages are being viewed • what source brought them to your site • keyword terms that interested the caller • what ultimately led someone to make a phone call to you

  2. Script is placed on Website Dynamic number is displayed

  3. Dashboard view: number of website sessions

  4. Breakdown of website sessions % of Search engine, direct traffic and link referrals See how many visits from each traffic source (Google, direct, etc.)

  5. Breakdown of keyword search matches Which keyword terms led to a call or chat session

  6. Click log of website sessions Captures IP address, location, time of day and entire click trail, even if a call was not made

  7. Pages viewed and time spent on each page

  8. How do I get started? • Place script in body tag of website • Confirm that the script on every page • A pool of numbers is built to display on the site, every place the number is shown • Start tracking website sessions • View click trail and keyword search matches on reporting website (need login)

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