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Lobbying Strategies

Lobbying Strategies. Ioana Sirbu 13 November 2011. Content. What is lobbying? Why?- the starting point of a lobbying strategy Who?- how to choose the main actors to lobby How?- from idea to an Action Plan Conclusions. Content. What is lobbying?

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Lobbying Strategies

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  1. Lobbying Strategies Ioana Sirbu13 November 2011

  2. Content • What is lobbying? • Why?- the starting point of a lobbying strategy • Who?- how to choose the main actors to lobby • How?- from idea to an Action Plan • Conclusions

  3. Content • What is lobbying? • Why?- the starting point of a lobbying strategy • Who?- how to choose the main actors to lobby • How?- from idea to an Action Plan • Conclusions

  4. What is Lobbying Your objectives

  5. What is Lobbying – practical... Lobbying is a communication technique... Message Recipient Initiator ...that aims to influence. HOW? Lobbying Tools WHO? Stakeholders WHY? Obtain a gain or avoid a loss

  6. Content • What is lobbying? • Why?- the starting point of a lobbying strategy • Who?- how to choose the main actors to lobby • How?- from idea to an Action Plan • Conclusions

  7. Step 1: Decision to Act

  8. Step 1: Decision to Act Message: The establishment of the Youth Delegate Programme in my country will hugely improve the quality of youth representation in international relations. Message: The establishment of a Pilot YD Project will provide us with a chance to understand this programme and take further action towards the establishment of such a programme in our country.

  9. Content • What is lobbying? • Why?- the starting point of a lobbying strategy • Who?- how to choose the main actors to lobby • How?- from idea to an Action Plan • Conclusions

  10. Step 2: Strategy Building

  11. Map the Battlefield MFA + Fundation x Political Figures Ministry of Youth National Youth Council UNA - + Position University Other Ministries UNYA UNDP Youth NGOs Coca Cola - Influence

  12. Targeted Messages

  13. Content • What is lobbying? • Why?- the starting point of a lobbying strategy • Who?- how to choose the main actors to lobby • How?- from idea to an Action Plan • Conclusions

  14. Step 3: Actions

  15. General Timeframe Define Battlemap Establish Partnerships Prepare New York Fundraise

  16. Inside or Outside Lobbying Press Release Press Conference Letter Campaigns Grassroots mobilisation Face to Face Meetings E-Mailing, Letters, Position papers Events Visits Networking Conferences

  17. Action Plan

  18. Evaluation

  19. To Summarize... 1. WHY? - current situation - our position towards current situation - main message 2. WHO? - map the battlefield - establish supporters/challengers/neutral actors - set most important actors and set coalitions 3. HOW? - translate your message in the language of targets - set main timeframe - assess resources and decide on lobbying tools - EVALUATE

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