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Navigating the DACH Recruitment Landscape

Insights on the job board market trends, challenges, and observations in Germany, Austria, and Switzerland. Discover key statistics and strategies shaping the recruitment industry in DACH region.

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Navigating the DACH Recruitment Landscape

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  1. DACHObservations, Trends and ChallengesKarsten BräukerManaging PartnerLet’s Work AG, München 12/11/2015 - Job Board Summit Europe

  2. DACH Recruitment Market - Germany • 1.2 million job ads per month • 1.6 billion revenue by search consultancies in 2014 • € 750 million advertising revenue • € 500 million print advertising • 70% of print revenue managed by agencies • With € 26 million, temp agencies continue to grow

  3. DACH Recruitment Market - Austria • War for Talents more significant than in D or CH: • 50% of recruiters do not find the right candidate!! • Remuneration and employer image are big issues • Job offers are mainly posted on job boards and company website

  4. DACH Recruitment Market - Switzerland • Switzerland is catching up with “the modern way” • 80% of employers now prefer email applications • “already” 39% of employers are adapting their websites to mobile-friendly responsive design • Job ads are predominantly published on job portals (95%) and company websites (86%) while print media has diminished to 53%.

  5. DACH Recruitment Market - Challenges • War for Talents • Active Sourcing vs Social Media Recruiting • Employer Branding • Quality vs Time to Fill vs Cost per Hire • Mobile Recruiting

  6. DACH War for Talents • 62% of companies have “slight” recruitment problems, 30% even “significant” ones. Main reasons are • Lack of qualified people (80%) • Remuneration (42%) • Attractiveness of location (39%) • Employer image (32%)

  7. DACH Active Sourcing • Emerged as an alternative to (unsuccessful) traditional recruiting • Mostly done via access to CV databases • Some innovative start-up’s assist companies in identifying candidates by extracting and analyzing social media user profiles, egTalentwunder

  8. DACH Social Media Recruiting • The “shooting star” amongst employer initiatives in the previous years • XING, LinkedIn, Facebook are the relevant platforms in DACH • In addition, there are some niche platforms for specific industry areas

  9. DACH Mobile Recruiting • 80% of job seekers have a smart phone • 35% of job seekers use their smart phones for job search. It is anticipated that this number is likely to rise to 50% within the next two years. But... • Less than 5% of job ads are mobile friendly

  10. DACH Job Board Market - Germany • Highly diversified market with more than 2,000 job boards • The importance of niche and local players continues to grow • Generalist job boards mainly owned by publishing/media companies • Business networks are still not playing a significant role

  11. DACH Job Board Market - Austria • Less diversified than in Germany • In the hand of a few players • But... • Similar issues in terms of innovation

  12. DACH Job Board Market - Switzerland • German and French-speaking areas are more or less two separate markets • For years, the market is dominated by Jobs.chand Jobup.ch • Annually, new player try to challenge the market leaders (in 2015: Gojobs.ch with low-cost approach)

  13. DACH Job Board Market - Challenges • The Challenges ahead • Increasing user awareness through SEO • Enhancing user experience by responsive design • HTML job ads • Considering new pricing models, e.g. pay-per-click • Finding answers to social media recruiting by employers

  14. DACH SEO • Back links • Unique content, e.g. • Job guides, description • Application guide • Relocation guide • Job ads in HTML • Internal links

  15. DACH Responsive Design • Increase of user-friendliness • Part of SEO measures • Includes job ads to be mobile-friendly (HTML instead of PDF)

  16. DACH Increasing Market Share • Online vs Print Job boards will win this battle. But also the war? • Social media recruiting by employers - Low-cost alternative - difficult to address target group precisely - Hype has decreased, however, employers continue to search for best recruitment options => Provide options! The ‘traditional’ job board is dead...!?

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