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Brand & Merchandising Manager for SMEs in the Children’s Products Sector

Brand & Merchandising Manager for SMEs in the Children’s Products Sector. Brussels, 21 November 2011. What is BraM?. BraM is a On line Web course for Brand & merchandising managers of the children’s products sector Result of 2 years Project Leonardo Lifelong Learning Programme. Why braM?.

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Brand & Merchandising Manager for SMEs in the Children’s Products Sector

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  1. Brand & Merchandising Manager for SMEs in the Children’s Products Sector Brussels, 21 November 2011

  2. What is BraM? • BraM is a On line Web course for Brand & merchandising managers of the children’s products sector • Result of 2 years Project • Leonardo Lifelong Learning Programme

  3. Why braM? • Need for European SMEs to consolidate their position in the global market • Need to drive the brand and its perception • Importance of intangible values: • Brand as a key factor in differentiation • Gives to the consumer a simpler conception & identification of the brand and of its values

  4. braM Objectives • To define a professional profile of the Brand & Merchandising Manager • To define & develop a curricululm VET • To define a system of ICT training • To carry out a pilot action

  5. BraM Programme

  6. Partners

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