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LOGO and TAGLINE. Entrepreneurship Project #3. LOGO. A name, symbol, or trademark designed for easy recognition. Text only or text and graphics Projects company’s intended image Used on every document produced by the business. Logo Design. Project company image Simple Unique
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LOGO and TAGLINE Entrepreneurship Project #3
LOGO • A name, symbol, or trademark designed for easy recognition. • Text only or text and graphics • Projects company’s intended image • Used on every document produced by the business.
Logo Design • Project company image • Simple • Unique • Easily recognized • Different from competitors
What is a TAGLINE? • Repeated phrase or selection of words • Instant recognition of product (line)
TAGLINE Design • Short – to the point • 4 -6 words • Conveys company’s message • Consistent design • Easy to remember by customers