Huawei Television Informationize Solutions: Driving Media Transformation with Innovative ICT

Innovative ICT Boosts Excellent Media —— Huawei Television Informationize Solutions

Please delete this page before you present to customer

本材料定位、更新记录 Please delete this page before you present to customer

Content 1 • Omni Media Drives Transformation 2 • Television Informationize Solution 3 • Success Cases

Dawning of the Omnimedia Era With the escalation of network convergence, new media and traditional media step into the omnimedia era. — Global media industry and new media development seminar in 2012 VOD Massive contents on one platform

Three Changes Coming with the Omnimedia Era Independent production -> Converged production Digital SD -> Digital HD Single broadcasting -> Multi-channel interaction The diversity of media contents in the Internet age leads to the variety of material collection methods. • Up to 255 million HDTV subscribers around the globe by the end of 2013 • — IMS report • Up to 100 HD channel production and broadcasting capabilities for China by 2015 • — SARFT

ICT: The Solid Foundation of Excellent Media Converged production HD production HD broadcasting Operational excellence Low Latency Enhanced Security High Bandwidth Flexible Scheduling • Secure access between the production area and office area • Materials collected from and contents released through the Internet in the production area • Low-stream production handled in the office area • Low-cost and high-performance storage access to PB-level massive HD videos • 100+ GB/s campus network bandwidth for TV stations, meeting high-stream requirements • Latency of HD production < 5 ms • Latency of HD broadcasting < 40 ms • Technologies and architecture evolving towards clouds, facilitating resource consolidation, sharing, and operation • Operable media assets, business applications, and IT infrastructure

HUAWEI HD Production and Broadcasting Solution Helps Media Operational Excellence Material sources Office management area TV production area Network resource pool OA system Media assets cloud WLAN Internet Storage resource pool Computing resource pool ERP management WAN Advertisement management Media partners News production Broadcasting system 1 Broadcasting system 2 Post-production Converged production security center HD production HD broadcasting Mobile ingesting • Meeting the requirements of 6-layer service processing of 60 HD NLE workstations at 100 Mbit/s • Dual-plane design and less than 40 ms latency, ensuring broadcasting security • Two demilitarized zones (DMZs) on the production network, addressing release and production isolation issues

HD Production Challenges: High Bandwidth and Zero Packet Loss • 6-layer craft editing of a single client at 100 Mbit/s, concurrent editing of 60 workstations with peak traffic up to 40 Gbit/s Media assets storage 10GE GE GE … … • When heavy-traffic videos flow from the storage system to editing workstations, the bandwidth narrows down and frame loss may occur, causing blank screens and jitter. Craft editing workstation 1 Craft editing workstation 30 Craft editing workstation 60 Normal Normal Fail Concurrent access • PAL requires 25 frames per second. If each frame takes over 40 ms to be transmitted, picture freeze occurs, lowering production efficiency. 10GE GE Serious frame loss Heavy traffic NLE workstation

HUAWEI High Definition Post Production Solution Solution Value Production island Data center 1st hop 2nd hop Production storage zone Flat network design and non-blocking network, resulting in less than 5 ms latency • Services are carried by the all-IP network in a unified manner, supporting 6-layer concurrent services at 100 Mbit/s of 60 NLE workstations. • 1.25GB cache is used to eliminate the issues caused by packet loss, such as sound or image distortion and picture freeze. • The network has only two layers. Workstations and servers can access the media assets storage by passing two hops, shortening the end-to-end latency to within 5 ms. S6700 4*10GE 10GE N8500 100 Gbit/s bandwidth, meeting HD production requirements Post-production workstation N*10GE N*10GE CE6800 CE12800 CE12800 S5700 Server zone GE 2*10GE Large buffer in access layer，eliminate frame loss News production workstation Migration server Transcoding server Review server Review server

Three Challenges of HD and File-Based Automation • Playout control latency greater than 40 ms, causing delayed program switching and playout accidents • Messages must be forwarded within 40 ms latency. • Transcoding or synchronous migration of HD files requires high bandwidth. • (Peak value: 14 Gbit/s for 20 HD channels) No image Picture of program 2 Picture of program 1 • Tapeless HD broadcasting with 1-level standby playout • removed, increasing emergency playout risks • The original tape broadcasting equipment does not support HD playout. • The HD production system does not use tapes and supports tapeless standby • playout. Control latency > 40 ms Broadcasting software + SDI card + GE network + Gbit/s I/O storage • Difficult to upgrade from SD to HD because the SD platform does not support HD • The processing performance of transcoding servers is increased by 4 times. • Storage I/Os are increased by 4 times to 1.6 GB. Broadcasting server Broadcasting card GE switch Gbit/s I/O storage

HUAWEI High Definition Automation Solution Comprehensive program production zone Solution Value Automation system Playout control workstation group 1 Messageing server Censoring workstation Cataloging workstation group 2 group 3 RS422 Terminal zone Interface zone Core zone • Broadcasting control and media migration are on different planes and do not block the network. The program switching latency is within 40 ms. • The tapeless 2-level migration and 3-level standby broadcasting solution helps reduce the annual broadcasting downtime to less than 5 minutes. • The 10 Gbit/s IT infrastructure platform supports 6-time accelerated concurrent migration of 20 x 50 Mbit/s streams. 2. Tapeless 2-level migration and 3-level standby playout, protecting playout security Information Services GE 1. Playout control and media migration on different planes, ensuring low latency of message forwarding Core switch Firewall CE12800 CE12800 storage (standby) storage (active) 10GE 3. The 10 Gbit/s IT infrastructure platform, ensuring HD playout CE6800 Media services Core zone Interface zone Broadcasting matrix Nearline migration Synchronous migration Direct migration Video server group 1 group 3 group 2 Media assets storage zone SDI

Three Challenges of SDI Video Router • High system expanding cost • 64 x 64 SDI Video Router only support 64 sets programand once add new program， must deploy new video router and cables. • High difficulty for maintenance • Because lots of long cables are be tied together, and if faults happen, it is not easily to replace and cables, add new one is the only way • Can not evolution to HD smoothly • Ordinary coaxial cable transmission distance is short when it transmits HD-SDI • Difficult to expand Hard to move The key point of more cables : One cable only carry one SDI or TS signal Short Distance

HUAWEI HD and ultra HD SDI over IP Solution Solution Value Video Router system 6pcs • Easy expansion: IP-based video router could shake off ports and cables restriction. 10GE bandwidth could support 30 SD-SDI and 5 HD-SDI. • Easy maintenance: The number of internal local switching network cables are reduced by 85%. • Easy upgrade: IP network support HD and ultra-HD evolution upgrade soomthly, without replacing the cables and video routers. S5700 IF SDI IRD Satellite Receiver 128pcs 2*GE 60pcs Master Control Center DS3 SDH Media GW S9700 S9700 SDI Overseas Program SDI SDI Switches SDI/IP Translator SDI/IP Translator SDI/IP Translator SDI/IP Translator SDI/IP Translator 64pcs Cameras 100pcs SDI S6700 S6700 S6700 Ingest System Studios SDI 2*10GE SDI CSS+LAG 2*10GE 2*GE 2*10GE 2*10GE SDI SDI 2*10GE 2*10GE SDI

Isolation Evolves to Converged Production • Classified protection and access isolation requirements • According to the Classification Guide for Classified Protection of Radio and TV Information Systems, the security level of production networks is level 3. Office desktops cannot access servers and file storage systems in the production area. • Resource sharing and converged production requirements • To improve production efficiency, the rough cut on office desktops needs to obtain materials from the media assets storage in the production area or upload edited films to the production area. • 2. Retrieving videos in the media assets library Production area • 1. Editing news manuscripts Contradictory? • 3.Unable to search for materials on the Internet Office area 4. Unable to upload materials to the media assets library

HUAWEI Converged Production Security Center Solution Converged production security center Material sources Solution Value Office area Production area File interaction server Streaming media server Internet gateway Ingesting system Advertisement system • The production network is designed with two DMZs. Content release and production do not affect each other. • The high-performance firewall supports 40 Gbit/s line rate forwarding and contributes to microsecond-level latency. • This solution supports over 10,000 concurrent connections of sound or image files and supports concurrent access of high-stream videos. N x 10GE Internet News system Daily work 2 x 10GE CE12800 Production system USG9500 WAN Internet egress DMZ Internet DMZ (content release) USG9500 Partners SSL VPN DNS Proxy server File interaction server Database interface server Streaming media server Internet gateway Mobile ingesting

Network Silos: Inflexible Resource Scheduling Unpredictable resource utilization: • Inadequate resources for breaking news production and broadcasting • The current system architecture does not allow quick expansion. Once a big sports event reporting or live telecast task is received, system resources are inadequate and idle resources cannot be used. • Inflexible resource scheduling due to network silos • Currently, HD production uses fixed workstations or workstations in fixed time. Once an emergency occurs, the channels that are requested to report the emergency cannot obtain resources immediately. As a result, programs cannot be produced in a timely manner. Two midnight news programs Five evening news programs, inadequate resources One midday news program Each channel has different resource utilization ratios in different time periods. Resource allocation: Channel 1 Channel 2 Channel 3 Channel 4

HUAWEI Media Cloud Data Center Solution Comprehensive office services Solution Value Portal Cloudified media assets services Desktop cloud Non-cloudified media assets services Applications(SaaS) Ingesting Editing Broadcasting • Cloud + non-cloud data center • Cloud resources are applied to office work, and low-stream production and media assets businesses. Non-cloud resources are applied to high-stream ingesting, editing, and broadcasting. • On-demand deployment and dynamic allocation of TV station network services • Breaking news production and broadcasting require that the computing resources of each business system be dynamically expanded. This solution enables server and storage resources to be quickly adaptable. OA platform Desktop cloud system Database Platforms (PaaS) MAM system ESB and EMB interconnection platform News editing system VM VM TV Station Datacenter Core Switch CE12800 CSS+VS Firewall Cloud platform Production center Non-Cloud platform Core switch Core switch Core switch File edit Material ingest Production business storage Business server and software Cloud server Cloud storage Cloud server

Success Stories in the Media Industry Media assets management system • CCTV media assets library • Southern Media Corporation • Shenzhen City TV Station Alliance • Universiade of Shenzhen Radio and Broadcasting Group • Mianyang TV Station • Xuzhou Radio and TV Station • Ningbo TV Station • Dunhuang TV Station • Phoenix TV in four places • RainPost, UK • IMG, UK • PineWood, UK • Disney, UK • VGTRK, Russia • Editing and production system • Shenzhen Radio and TV Station • Taiyuan TV Station • Phoenix TV Studio • CCTV packaging island • Beijing Film Academy • Vision2See, Germany • NewNet, France • Pepper, UK • Daystorm, USA • Semerkand TV Station, Turkey • Columbia TV Station • New media system • Xi'an Network TV Station • Coship Electronics • Pearl Network of Fuzhou Radio and TV Station • Guizhou Radio and TV Station • Jiangsu Radio and TV Station • Shenzhen Huaxia Network TV Station • Shenzhen Tianlong Radio and TV Network • Zhengjiang Wasu Media • SiTV • Guangdong Radio and TV Network • Phoenix TV, UK • Wuhan Radio and TV Digital • Shandong Radio and TV Station

Beijing Phoenix International Media Center Challenges • The service network and office network must be constructed at the same time in the new office building. • The cloud platform architecture is required to support 3000 virtual desktops and 200 servers. • The networks can interwork with the remote data center. Solution • High reliability, redundant network design, 40 GB/s data network switching capability, and 20 GB/s throughput • A high-quality cloud computing platform that provides desktop cloud services, virtual storage, and virtual servers • Modular deployment for quick delivery Benefits • The system can be expanded on demand. • The efficient cloud platform can be leased to third parties to cut down OPEX. • The data center, office network, service network, and remote data center can communicate with one another.

Huawei Storage Solution for Phoenix TV Customer Challenges • Requirements for second-level SLA of multimedia data transmission, fully understand needs and implementation support for Phoenix TV • Complex IT environment and abundant support for different data types Solution • Beijing Center: N8500 supports 6 workstations and 20 NLE workstations, up to 1 GB/s • Hong Kong Centre: N8500 supports 20 workstations, 20 NLE workstations, seven studio recording workstations, 150 news workstations, the entire WebOS system, and 300 virtual desktop users • Taipei Center: N8500 supports 20 NLE workstations and sub-sites withWebOS system • Background— • Phoenix Television (SEHK: 2008) is a Hong Kong-based Mandarin Chinese and Cantonese television broadcaster that serves the Chinese mainland, Hong Kong, and other markets with substantial numbers of Chinese viewers. Phoenix Television provides news, information, and entertainment programmes. Customer Benefits • Delivers seamless interconnection for service systems • Provides flexible and highly efficient disaster recovery solution • Ease-of-use and energy conservation to reduce overall operation and maintenance costs

Programme packaging production system for CCTV Customer Challenges • More than 2.2 GB/s read and write throughput to meet the demand for packaging production of 10 channels is required • Limited production space and permission management needs • High reliability protection and data protection requirements Solution • N8000 with 4 engines and 100 TB SAS disk provide high-performance data read and write capabilities • 4 engines is active: if any node fails, another node can take over the business • Management Suite to control the access privileges and data on each workstation • Background— • China Central is one of the official television media companies in the People's Republic of China and China's national television stations. CCTV has 45 TV channels - the largest number of TV channels for a single station in the world. In addition to being the broadcast channel for the Chinese mainland, it broadcasts in various languages via satellite and over the Internet to the world. Customer Benefits • Measured performance is more than 3,600 MB/s over Gigabit network • Fully redundant and stable operation • Easy upgrade and expansion

N8000 Assisting IMG to Achieve Stronger Performance Customer Challenges • 90% of programs are produced in HD format, which need higher bandwidth performance NAS storage • Complex topology requires complex management Solution • High-performance NAS storage system with an 800 MB/s bandwidth to meet network requirements • Unified management to simplify device operation and maintenance. • Background— • IMG is a global sports, fashion, and media business, with nearly 3,000 employees operating in 30 countries around the globe. • IMG’s joint ventures, IMG Reliance, IMX and IMG CCTV offer the company significant long-term growth opportunities. • IMG Media is the world’s largest independent producer and distributor of sports programming. Customer Benefits • 4 EVS HD streams are able to run simultaneously • Centralized management, application-based Dynamic Storage Tiering (DST), and optimized system performance • On-demand storage space application that meets HD business expansion requirements; up to 15 PB

Huawei Television Informationize Solutions: Driving Media Transformation with Innovative ICT