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3.01-C Technology in Product/Service Management

Explore the essential role of technology in product/service management, from interactive touch screens to enterprise resource planning systems, to enhance marketing strategies and customer relationships. Learn how various applications of technology can revolutionize business processes and increase customer satisfaction.

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3.01-C Technology in Product/Service Management

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  1. 3.01-C Technology in Product/Service Management

  2. Intro. • Describe the use of TECHNOLOGYin Product/Service Management

  3. Technology in Product/Service Management • Applications of Technology in Marketing: 1. POINT-OF-SALE SYSTEMS • Scanners at cash registers, touch screens, • hand-held devices at checkout 2. INTERACTIVE TOUCH SCREEN COMPUTER • Example: Kiosks

  4. Technology in Product/Service Management Continued • 3. INTERACTIVE TV • 4. CUSTOMER RELATIONSHIP MANAGEMENT • Where TV is like a computer- order movies, • click on Ragu for recipes, order food • A customer can trackan order. The CRM or • business can track customer satisfaction

  5. Technology in Product/Service Management Continued 5. Enterprise Resource Planning Systems • Software that allows all parts of the company’s management to be • integrated

  6. Technology in Product/Service Management Continued 6. Internet • Wi-Fi • Search Engines • E-mail • E-commerce- online business • * Intranet- share information

  7. Technology in Product/Service Management • Interactive TV helps marketers to develop a database of their uses • This database analysis helps see the • customer’s reaction to products • They are testing Interactive TV for promotion

  8. ETHICAL packaging! • Packaging is part of product development. • Labels: Warnings, ingredients, cause, trends

  9. Paint Brush CoverPackaging- before & after • https://www.youtube.com/watch?v=yJvu3_hbIIo

  10. MASS CUSTOMIZATION • http://www.youtube.com/watch?v=r5IiZY0uoLc

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