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Surveys and analysis. Claire Creaser Director, LISU. Introduction. About LISU Selected LISU surveys Irish librarians Researchers English public libraries Library users . About LISU. Independent research unit Based in DIS Libraries and more Statistics Performance management
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Surveys and analysis Claire CreaserDirector, LISU Research28-7-11
Introduction • About LISU • Selected LISU surveys • Irish librarians • Researchers • English public libraries • Library users Research28-7-11
About LISU • Independent research unit • Based in DIS • Libraries and more • Statistics • Performance management • Evaluation • National and international reputation Research28-7-11
LISU research • Health Librarianship & Libraries in Ireland • Project LiRA Evaluation, Derby • Behavioural research: Authors and users vis‑à‑vis journals and repositories • Preparation of content strategy: New Central Library, Southend‑on‑Sea • Scoping Public Libraries' Activities in the area of Health and Well‑being Research28-7-11
LISU consultancy • JISC RSC Customer Satisfaction Survey • NERC Data Centres Stakeholder consultation • RNIB Accessible publications • Statistical benchmarking • Academic library statistics • www.lboro.ac.uk/departments/dis/lisu Research28-7-11
SHeLLI • The Status of Health Libraries and Librarianship in Ireland • Desk research • Interviews with key stakeholders • Survey of librarians • Focus group Research28-7-11
SHeLLI survey • Who? • Irish health librarians • How? • Online questionnaire • Based on previous surveys • Informed by funders • Piloted with UK librarians and project steering group • Issues? • Small, diverse, constituency Research28-7-11
PEER behavioural research • Large, EU-funded, project • Phase 1 • Desk research • Focus groups • Survey • Phase 2 • Survey • Workshop • Goalposts moved during the course of the project! Research28-7-11
PEER Phase 1 survey • Who? • European researchers • Corresponding authors from selected journals • How? • Online questionnaire • Invitation to complete distributed by publishers Research28-7-11
PEER Phase 1 survey - issues • Distribution • Language & understanding • Surveys piloted with small group of non-native English speakers • Survey length • Detail required for analysis • Representativeness Research28-7-11
PEER Phase 2 survey • Who? • New sample of European researchers • Corresponding authors from selected journals • How? • Online questionnaire • Invitation to complete distributed by publishers • Repository users exit survey Research28-7-11
PEER Phase 2 survey – new issues • Change of focus • Distribution • 3 separate surveys • Repository exit survey • Representativeness Research28-7-11
Health & well being • Project funded by MLA • Aim to create database of PL activity • Initial scoping work followed by survey Research28-7-11
Health & well being • Who? • All English public libraries • How? • Initial email asking for contacts • Online survey • Not piloted, but steering group vetted questions • Census Research28-7-11
Health & well being - issues • Survey design • What is ‘health & wellbeing’ activity? • Varying amounts of activity • Response rate • Little formal analysis required • Summary statistics Research28-7-11
User surveys • Very varied • Questions depend on • What is being used? • By whom? • What is the focus of interest? • Format • Paper random sample • Online wider distribution low response rates Research28-7-11
User surveys • Special library • New service • LISU devised survey instrument • Library arranged pilot and ran survey • Analysis using SPSS • Aim to run regularly to measure progress Research28-7-11
User surveys • Support services • LISU advised on questions • No formal pilot stage • Service promoted survey amongst users • Analysis using SPSS • Wealth of qualitative data Research28-7-11
User surveys • Academic libraries • Standard survey instruments • Established, so not usually piloted • Additional analyses • Benchmarking Research28-7-11
Survey analysis • Be pragmatic • Simple random samples don’t happen very often in practice! • Online surveys make for wide distribution • Know your data • Watch out for outliers which could skew the results • Use appropriate techniques and graphical forms Research28-7-11
Survey analysis • Statistical significance • Choosing the right test • What is the hypothesis? • Are your groups independent? • What are the assumptions • Does it actually matter? • KISS • Just because you can, it doesn’t mean you should! Research28-7-11