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OLEDs at the Tipping Point

OLEDs at the Tipping Point. Sebastian W. Suh Manager, Marketing & Sales OLED Light Division. I. Introduction. Introduction of LG Group Introduction of LG Chem. Introduction of LG Group. Affiliated Companies. Overview. Chemicals. LG Chem LG Household & Health care

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OLEDs at the Tipping Point

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  1. OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

  2. I. Introduction • Introduction of LG Group • Introduction of LG Chem

  3. Introduction of LG Group Affiliated Companies Overview Chemicals • LG Chem • LG Household & Health care • LG Life Science • LG Hausys • SEETEC • Foundation: January 5. 1947 • HQ Address LG Twin Towers, 20 Yeouido-Dong, Yeongdeungpo-Gu, Seoul 150-721, Korea Electronics • LG Electronics • LG Display • LG Innotek • LG Siltron • Hiplaza • Lusem • Total Employees : 213,000 • 2012 Total Sales : $145 Bil (1 USD=1,000 KRW) Telecom & Services • LG U+ • LG International • LG CNS • LG N-Sys • LG Sports • Serveone • V-ENS • Medialog • HS Ad • G2R • L.Best 87 31 27 Chemicals Electronics Telecom & SVC

  4. Introduction of LG Chem LG Chem Organization LG Chem Sales Bil. USD (1 USD=1,000 KRW) 25 23.3 22.7 Petrochemicals Company Battery Company 20 15.8 15 10.8 11.4 10 5 LG Chem 2005 2007 2009 2011 2012 IT & E Materials Sales IT & Electronics Company Bil. USD (1 USD=1,000 KRW) 5 3.5 4 Optical Materials 3.3 3.0 3 Electronic Materials 2 1.6 LCD Glass Substrate 1.0 1 IT Film OLED Light 2005 2007 2009 2011 2012

  5. II. OLED Light Enlightening the Future…Today • OLED as a Human-Friendly Light • Proposed Cases • Applied Cases

  6. OLED as a ‘Human-Friendly’ Light OLED’s Human-Friendly light quality has minimal health issues caused by artificial light LED OLED intensity (%) intensity (%) 100 100 80 80 60 60 40 40 20 20 0 0 400 500 600 700 800 400 500 600 700 800 wavelength(nm) wavelength(nm) • Side-effects of Artificial Light • → Blue Light Hazard • → Melatonin suppression • →Negative influence on sleeping • & health • Natural and Human-Friendly Light Qualities • → Spectral Distribution and Color Wavelengths that possess positive characteristics from both a Psychological and Physiological perspective→ The only high-efficiency / environment friendly light source to possess such characteristics

  7. Proposed Cases Office Using OLED Light means lesser fatigue during meetings and real rest during breaks Rest Area Meeting Room

  8. Proposed Cases VIP area OLED can provide a comfortable and ‘premium’ atmosphere for distinguished guests Reception/Information VIP Lounge

  9. Applied Cases As Office Lighting Actual Applications being considered for Office Areas (Meeting Rooms)

  10. Applied Cases As Decorative Sculptures Actual Lighting Sculpture using OLEDs (June 2013) Atrium Chandelier UN office 23m

  11. Applied Cases US Embassy, Finland (Acuity Brands) Trilia, designed by Acuity Brands and equipped with LG Chem OLED Panels

  12. III. OLED Characteristics & Advantages • Light Quality Advantages - Natural Light with No Glare • - High CRI at Higher Color Temperatures • - Uniformity • Structural Advantages - Thin - Lightweight - Low Heat

  13. Light Quality Natural Light with No Glare OLED’s spectral characteristics provide natural and pleasant light with no glare LED with Glare Issue OLED without Glare • Strong & Directional Light • with Glare • Soft & Diffusive Light • without Glare Red Green Blue Red Green Blue retina fovea pupil lens optic nerve iris Sleeping Room Dining Room Decorative Lighting Make-Up Room Desk Stand

  14. Light Quality High CRI at Higher Color Temperatures OLED is the only light source that can naturally achieve CRI >90 @ >4000K~3000K High CRI at 4000K Potential Applications CRI 100 OLED 90 • CRI >90 @4000K LED Fashion Shop Gallery 80 70 3000K Fruit/Vegetable Shop Make-Up(Hair) Salon 5000K 4000K CCT

  15. Light Quality Uniform Light Distribution LG Chem OLED provides even luminance level and color uniformity Luminance Uniformity Color change with angle Max. 100 mm Δuv 0.005 0.004 0.003 100 mm 0.002 0.001 0.000 -80 -60 -40 -20 0 20 40 60 80 *100x100mm @3,000 nit Min.

  16. Simple Structure Thin, Lightweight OLEDs open the opportunity for unprecedented design with minimal loss of efficiency Structure Flat Lighting Comparison LED OLED LED OLED Light Source Shape Size 300x300mm 300x300mm LED Package -10~15% Efficiency Loss 0% 25~30% LED Module Panel -5% Thickness ~2mm 6~20mm Frame -5% Lighting Guide Weight 2~3kg ~0.5kg -5% Diffuser Efficiency Loss

  17. Simple Structure Low Heat Generation OLED panels generate very little heat and do not require heat sinks Heat Generation of OLED panel Structure LED OLED *100x100mm @3,000 nit Watt 2.5 ~40℃ 2.0 31℃ 1.5 28℃ 1.0 Heat Sink 0.5 No Heat Sink needed 0 20 40 60 80 100 LED Module lm/w Module Frame

  18. III. LG Chem OLED Light Development Status • Product Roadmap / Performance • Current Product Line-up • New Product: Flexible (Bendable) OLED Panels • Product Portfolio Overview • Detailed Specifications • Optimal Cost Structure

  19. Product Roadmap Efficacy / Lifetime Efficacy Lifetime lm/W KHr 40 150 40 135 30 30 100 100 80 20 20 60 15 45 12 50 10 0 0 2011 2012 2013 2014 2015 Year 2011 2012 2013 2014 2015 Year

  20. Product Roadmap Luminance / Shapes Luminance Size mm cd/m2 5,000 5000 300 4,000 4000 Flexible 200x50 300x300 3,000 3,000 3,000 200 3000 200x50 2000 100 140x140 100x100 1000 53x55 0 0 2011 2012 2013 2014 2015 Year 2011 2012 2013 2014 2015 Year

  21. LG Chem OLED - Product Line-up 50x200 100x100 Flexible (200x50) 55x53

  22. LG Chem - Flexible (Bendable) OLED Panels Mass production to begin from 3Q 2013 Photo Specification • Size : 200mm x 50mm • Thickness : 0.20 mm • CCT : 4,000K • Efficacy : 45 lm/W • Flux : 73 lm • Uniformity : >85 • CRI : >90 • Voltage : 6.0 • DC current : 250mA • LT 70 : Min. 15,000 Hrs • Bending Radius : 65mm • * Above specifications are subject to change.

  23. LG Chem Flexible OLED Panels Product Examples

  24. Product Portfolio

  25. Detailed Specifications

  26. Optimal Cost Structure Optimal Cost Structure Investment Plans • All key components are produced by LG Chem. • Korea is the No.1 country for OLED displays, • surrounded by best OLED infrastructure. • LG Chem has begun mass production in Gen.2 line. • Finalized initial development of Gen.5 line • through government funded project LG Chem OLED Light LG Chem’s Gen. 2 in-line system OLED Materials LG Chem Electronic Materials Light Extraction Films LG Chem IT Film Gen. 5 Equipment Development - Government Funded Project (2010.6~2012.8) Glass Substrate LG Chem LCD Glass Substrates

  27. [ Appendix ] • OLED Lighting Applications • Co-Marketing / Exhibitions • Additional Application Ideas • LG Chem’s OLED Panel Photos

  28. OLED Lighting Applications Acuity Brands Lighting Acuity Brands Lighting launched new OLED lightings using LG Chem OLED panels

  29. OLED Lighting Applications Acuity Brands Lighting ABL’s OLED Lightings equipped with LG Chem OLED Panels, introduced at LFI 2013

  30. OLED Lighting Applications WAC Lighting WAC’s OLED lightings equipped with LG Chem OLED panels

  31. OLED Lighting Applications Manta Rhei by SELUX Selux’s OLED lighting equipped with LG Chem Panels, introduced at Light + Building 2012

  32. OLED Lighting Applications Italian Designer Project Italian designers’ OLED Lightings using LG Chem OLED Panels, introduced at Euroluce 2013

  33. Strategic Collaboration Proposal Co-Exhibition LG Chem’s exhibition booths displaying partners’ OLED products Light+Building 2012 Euroluce 2013

  34. Additional Application Ideas Shop Premium Shops (High CRI, Design Freedom) Glass Table (Transparent) Display Showcase (High CRI, Design Freedom)

  35. Additional Application Ideas Study Room

  36. Additional Application Ideas Children’s Hospital

  37. Additional Application Ideas Elderly Hospital Assisted Living(Silver Town) Elderly Hospital Assisted Living(Silver Town)

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