The Tipping Point

1. The Tipping Point How to Start a Revolution

2. What is the Tipping Point • Pressure causes toppling • Unexpected becomes expected • Threshold • Boiling point

3. Information Epidemic • Spreads like a virus • Geometric progression

4. Epidemic Tips When….. • People, information and conditions appropriate: • Message • Changes and effect • Quickly

5. The Tipping Point • The Law of the Few • The Stickiness Factor • The Magic Number 150 • Conclusion • Diffusion Model

6. How Ideas are Spread • 2 Types of Communication • Word-of-Mouth • Rumors

7. How Ideas are Spread cont. • 3 Types of Communicators • Connectors • Mavens • Salespersons

8. The Stickiness Factor • Presentation of an idea can affect how the idea is received and whether people take action upon it. • Whether it “Sticks”

9. Context • A persons actions are as much a product of the environment in which that person is placed as they are of that persons character.

10. The Magic Number 150 • The upper limit of social circles • The maximum amount of people that one can maintain a functioning social relationship with • History in evolution of human beings, development of brain and cognition

11. The Magic Number 150 (cont.) • Examples: • Hutterite colonies • Military hierarchy • Manufacturing facilities • Any more than one fifty is beyond the threshold of cognition • Extreme breakdown of social structure

12. Lessons of the Tipping Point • Concentrate resources on a few key areas. • People who create successful epidemics deliberately test their intuitions. • Belief that change is possible.

13. The Diffusion Model • A detailed, academic way of looking at how a contagious idea or “product” or innovation moves through a population.

14. The Tipping Point……….. • Wrap the main points up…