1 / 12

Groundswell

Groundswell. Chapter 3 The Social Technographics Profile ChadX2andJack. A.F.O.L. Adult Fans Of Legos. LUGNET- Lego User Group Network  Eric Kingsley Joe Comeau Linda Nee. Lugnet. The Social Technographics Profile. -Creators -Critics -Colectors -Joiners -Spectators -Inactives.

kadeem-cooke
Download Presentation

Groundswell

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Groundswell Chapter 3 The Social Technographics Profile ChadX2andJack

  2. A.F.O.L.Adult Fans Of Legos • LUGNET- Lego User Group Network •  Eric Kingsley • Joe Comeau • Linda Nee Lugnet

  3. The Social Technographics Profile -Creators -Critics -Colectors -Joiners -Spectators -Inactives

  4. Social Technographics Profile

  5. Targeting Alpha Moms Alpha moms are comfortable with technology, interested in parenting, and have an above average incomes. • Optimistic attitude toward technology • Family motivated • Household income of at least $55,000 • Some college education

  6. The Global Power of Social Technographics Profiles • People do not use the same social networks around the world. • The fundamental emotions that drive people to the Groundswell-- the desire to connect, to create, to stay in touch, and to help each other are universal

  7. Why Do People Participate in the Groundswell?     • Keeping up with friendships • Making new friends • Succumbing to social pressure from existing friends • Paying it forward • The aulturistic inpulse • The creative inpulse • The validation inpulse • The affinity impulse

More Related