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The Groundswell and Social Media Policy

The Groundswell and Social Media Policy. Laying a foundation for communicating with the online public. Due Today. Client Candidate Proposals Wordpress Blog. Team Sharing. Client Candidate Proposals Share with your classmates your ideas about possible semester clients. Groundswell.

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The Groundswell and Social Media Policy

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  1. The Groundswell and Social Media Policy Laying a foundation for communicating with the online public

  2. Due Today • Client Candidate Proposals • Wordpress Blog

  3. Team Sharing • Client Candidate Proposals • Share with your classmates your ideas about possible semester clients

  4. Groundswell • A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.

  5. How are people using social technologies? • Creating Original Content and Sharing with Others • Connecting on Social Networks to Create & Build Relationships • Collaborating to Get Something Done • Reacting to Content, Each Other and Events on the Ground • Organizing Content to Make Things Easier to Find and Access • Accelerating the Consumption of Information

  6. New Technology • How should we approach new tools, platforms and technology? • Does it enable me to connect with others in a new way? • Is it easy and effortless to sign up? • Does it shift power from institutions to ordinary people? • Does the community generate enough content to sustain itself? • Is it an open platform that invites partnerships?

  7. BREAK

  8. KiviLeroux Miller • The Accidental Rebranding of Komen for the Cure http://www.nonprofitmarketingguide.com/blog/2012/02/01/the-accidental-rebranding-of-komen-for-the-cure/

  9. Social Media Policy

  10. Social Media Policy • Identifies the organization’s culture, voice & values • Anticipates audience engagement • Sets guidelines for online engagement on online social communications technology • Prevents and responds to communications crisis • Adapts over time Intel’s Social Media Policy is a great example http://www.intel.com/content/www/us/en/legal/intel-social-media-guidelines.html

  11. Social Media Policy • PEOPLE + RULES + GUIDELINES • A social media policy is a dynamic document that sets the guidelines for online engagement for designated or defined people within an organization, business or institution. It should reflect the company or client culture & values, anticipate audience engagement, prevent and respond to communications crisis through the social web.

  12. Control SOMEWHATControl NO Control Employees or staff Social Media profiles and accounts Other people’s comments on our blog or social pages Search … Things we can influence but may not have the final say on… Other people’s websites and blogs Comments and reviews on other people’s websites and blogs Reactions or responses to services, products or brand … Things we can not influence or make decisions on… Our own website And blog Our own brochures Our mission Our messages Our Policies … Things we have the power to create and make absolute decisions on…

  13. Team Exercise • Developing social media policies

  14. Instances • An employee writes something negative about a higher up on their own personal Facebook Page  • An employee creates an unofficial twitter account for the company that is discovered but is actually positive and has a large following. • A negative comment by a customer was accidently published on the company blog. • A customer posts a complaint publically on company twitter account for the whole twitterverse to read. • Someone on staff had deleted a negative comment from your Facebook page, This has caused further negative reaction on the Facebook Page. Exercise: As a team, discuss the instances above. Brainstorm and provide a rule, guidelines and identify who should make decisions for the instances and who should follow them. Then present your rules and guidelines to the class.

  15. Team Presentations • Social Media Policies

  16. Homework Assignments • Due Next Week: • Read Chapters 1 & 2 of the Groundswell and provide a response on your own blog. Email me the link to your response • Find three examples of Real World Social Media Policies and provide an analysis - what is good? what more can they doDocument your response on your blog. • Due Today: • 3 Semester Client Candidates • Email me your Wordpress Blog URL by the end of today

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