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Groundswell

Groundswell. Chapter 3 The Social Technographics Profile ChadX2andJack. A.F.O.L. Adult Fans Of Legos. LUGNET- Lego User Group Network  Eric Kingsley Joe Comeau Linda Nee. Lugnet. The Social Technographics Profile. -Creators -Critics -Collectors -Joiners -Spectators -Inactives.

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Groundswell

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  1. Groundswell Chapter 3 The Social Technographics Profile ChadX2andJack

  2. A.F.O.L.Adult Fans Of Legos • LUGNET- Lego User Group Network •  Eric Kingsley • Joe Comeau • Linda Nee Lugnet

  3. The Social Technographics Profile -Creators -Critics -Collectors -Joiners -Spectators -Inactives

  4. Social Technographics Profile

  5. Targeting Alpha Moms Alpha moms are comfortable with technology, interested in parenting, and have above average incomes. • Optimistic attitude toward technology • Family motivated • Household income of at least $55,000 • Some college education

  6. The Global Power of Social Technographics Profiles • People do not use the same social networks around the world. • The fundamental emotions that drive people to the Groundswell-- the desire to connect, to create, to stay in touch, and to help each other are universal

  7. Why Do People Participate in the Groundswell?     • Keeping up with friendships • Making new friends • Succumbing to social pressure from existing friends • Paying it forward • The altruistic impulse • The creative impulse • The validation impulse • The affinity impulse

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