Overview of the Program Development Model

1. Overview of the Program Development Model

2. Texas A&M AgriLife Extension Program is the most successful government agency in securing adoption by the public of innovations from research. (Rodgers,2003) • The main components of the system are: Research County Extension Agents State Extension Specialists • Follow link to http://www.youtube.com/watch?v=df_SGBF4LK4 What is Texas A&M AgriLife Extension?

3. “A program is a comprehensive set of activities, events, experiences that leads to intended results.” ("Guidelines for documenting," 2011) Definition of a Program

4. The Program Development Model (Program Development Model, n.d.)

5. Step 1- Identify the Issue • This can be done with the help of county committees, specialists, elected officials or emerging issues. Step 2 - Define the Situation • This is the scope, severity and socioeconomic or environmental factors in play. Step 3 - Identify and Describe the Target Audience • Demographics, knowledge level, the number in need of the program, the number of people you will target are all important. Also the Primary and Secondary audiences that are being reached. Step 4 - Define the Intended Audiences • What will be the outcome changes in the audience; knowledge, attitude, skills and application. Phase 1 : Plan (Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

6. Step 5 - Identify or Develop Content • Specialists develop materials or already created content may be available that may need to be tweaked. Step 6 - Develop the Activities • Appropriate activates for the target audience, material and intended results. Phase 2 : Design(Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

7. Step 7 - Deliver Content Via Appropriate Methods • Whether this be group, mass media or individual methods. Step 8 - Measure Customer Satisfaction and Participation to determine needed changes • Evaluation focuses on percentage of target audience being reached, satisfaction, changes that need to be made to the program and early knowledge gain from participants. Phase 3 : Implement(Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

8. Step 9 - Conduct an evaluation of the entire program to measure its impact • Determine from information gathered whether intended client change has been achieved. Step 10 - Report Results to Stakeholders • Tell of your success, no one else will and this is how you get support and funding for your next project. Step 11- Conduct a long-term follow-up evaluation to determine the program’s economic impact • If appropriate follow up with participants a few months after the program to see a more concrete adoption rate and economic impact. Phase 4: Measure(Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

9. According to Rodgers the Extension Model is an integrated system for the innovation development process. (Rodgers, 2003) Why is Texas A&M AgriLife Extension So Effective?

10. Innovation Development Process (Rodgers, 2003) • Recognizing a Problem or need • Basic and applied research • Development • Commercialization • Diffusion and adoption • Consequences • Technology Transfer • There is two way communication between the innovators and adopters. Why is Texas A&M AgriLife Extension So Effective?… Cont.

11. References Program Development Model.(n.d.). Retrieved from http://agrilife.org/od/program-development/ Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: The Free Press Guidelines for documenting program excellence. (2011). Retrieved from http://agrilifecdn.tamu.edu/od/files/2010/08/2011-Guidelines-for- Program-Planning-Autosaved.pdf Ripley, J., Cummings, S., Lockett, L., Pope, P., Wright, M., Payne, M. Murphrey, T. (2011). Creating excellent programs. Retrieved from http://agrilifecdn.tamu.edu/od/files/2010/03/E345.pdf