1 / 23

Ian Johnston and Matt Marchetti 11 th grade 16 years old

Ian Johnston and Matt Marchetti 11 th grade 16 years old. Mission Statement. Mission Statement Likeable Landscaping offers inexpensive landscaping services for seniors and vacation home owners in Middlesex County. Opportunity

kailey
Download Presentation

Ian Johnston and Matt Marchetti 11 th grade 16 years old

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ian Johnston and Matt Marchetti • 11th grade • 16 years old

  2. Mission Statement • Mission Statement • Likeable Landscaping offers inexpensive landscaping services for seniors and vacation home owners in Middlesex County. • Opportunity • More than 67,000 seniors and part-time home owners live in Middlesex County • Market is overcharged due to small amount of yard work necessary • Other areas in CT are available for future expansion

  3. Business Profile Type of Business • Service • Lawn management, gardening, snow removal, and special requests Legal Structure • Limited Liability Company • Easy to administer • Protects the business owners

  4. Qualifications We’re qualified to run this business because: • 4 years combined experience in landscaping services • Ian scored a 5 on the math portion of the CAPT and has maintained A’s in each high school Math class • We will have completed a Marketing/Entrepreneurship course

  5. Market Analysis Total Population 165,676 Target Market 67,400 Potential Market 20,220

  6. Target Market Segment Psychographics • In need of basic services like mowing, raking, shoveling • Prefer a year long contract Buying Patterns • Interested in saving money Demographics • Males/females, ages 50+, live by themselves, retired • Males/females, ages 25+, own a second home in Middlesex County, married, middle/upper class Geographics • Middlesex County, Connecticut

  7. Competitive Advantage Running Brook Farms Stonebridge Craftsmen, LLC Likeable Landscaping, LLC Factors Price Fair Fair Inexpensive Quality of Product/Service Very good Good Very good Location Killingworth, CT Glastonbury, CT Middlesex County, CT Reputation/Brands Varied Good Excellent Unique Factors/ Knowledge Garden center and nursery Garden structure remodeling Year round service

  8. Marketing Mix Middlesex County, CT Website, business cards, and word of mouth Seniors and second home owners Lawn care, gardening, and snow removal services More affordable than regional competitors

  9. Promotional Mix Promotional Expense Monthly Amount Advertising $30.13 Internet, Logo on trucks, Business cards Publicity $0.00 Facebook, Twitter, Tumblr, Website Personal Selling $0.00 Word of mouth Sales Promotion $8.50 Coupons Total Monthly Promotional Expense $38.63

  10. Cost of Materials/Labor Description of One Unit of Sale: One yearly contract consisting of 25 lawn care, gardening, raking, or shoveling appointments, depending upon the season.

  11. Economics of One Unit Description of One Unit of Sale: One yearly contract consisting of 25 lawn care, gardening, raking, or shoveling appointments, depending upon the season.

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 41

  15. Monthly Break-Even Units Monthly Fixed Expenses ($420.00) = Monthly Break-Even Units (2) Contribution Margin per Unit ($224.73) In an average month, the company will begin to make a profit after selling 2 units.

  16. Projected Yearly IncomeStatementFirst Year

  17. Start-Up Investment Total Start-Up Investment $17,055

  18. ROS & ROI $4,428.00 $36,900.00 X 100 = 12% $00.12 $4,428.00 $17,055.00 X 100 = 26% $00.26

  19. Financing Strategy Total Start-Up Investment $17,055

  20. Business Responsibility & Philanthropy Philanthropy • Likeable Landscaping will donate 5% of its yearly net profits to Aaron Manor Nursing and Rehabilitation Center in Chester, CT. • We will also volunteer at the Middlesex Hospital Homecare Center once a week during the winter. Responsibility • Customers will be aware of this through the Aaron Manor and Middlesex Hospital logo on our t-shirts, business cards, and trucks.

  21. Business & Personal Goals Business Personal • Pinpoint a neighborhood and begin signing up customers • Hire 6 more employees • (I) To graduate from SMSA and attend a 4 year college while working a part time job • (M) Graduate from SMSA and go to college Short-Term • Find customers from other areas and neighborhoods on the shoreline. • Buy more advanced machinery for bigger projects and hire more employees. • (I) To graduate from college and move up the ladder at my previous part time job • (M) Graduate from college and find a full time job Long-Term

  22. Friendly, professional, and hard working. What’s not to like? Thank you for your consideration. Likeable Landscaping, LLC Visit us at: www. Likeablelandscaping.webs.com

More Related