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We helped to deliver The Pilgrims Choice with a SHOW STOPPING PARTNERSHIP

We helped to deliver The Pilgrims Choice with a SHOW STOPPING PARTNERSHIP. The Challenge. We delivered an e xclusive MONEY-CAN’T-BUY offer on over 2million packs, a ppealing directly to our core audience.

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We helped to deliver The Pilgrims Choice with a SHOW STOPPING PARTNERSHIP

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  1. We helped to deliver The Pilgrims Choice with a SHOW STOPPING PARTNERSHIP

  2. The Challenge We delivered an exclusive MONEY-CAN’T-BUY offer on over 2million packs, appealing directly to our core audience Create a STANDOUT partnership campaign with one of Britain’s best loved TV shows that will deliver strong STAND-OUT and ADDED VALUE with every purchase Our Solution Give viewers and customers the chance to Make The Pilgrims Choicethrough a truly live, socially driven platform, asking them to vote for their favourite act from the Pilgrims Choice line up BESPOKE campaign microsite and social media plan Amplification Bespoke Facebook and twitter posts from Britain’s Got Talent Pilgrims Choice FINAL catch-all email to entrants asking to vote one last time to win £1000 CASH Full in-store POS support in Morrisons

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