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Yao Li

Yao Li. Sha Ye. Background and History. Founded by Valerie Wagoner, Sanjay Swamy, Amiya Pathak in Bangalore, 2010. “Missed call” phenomenon Interactive brand campaigns. Simple for Consumers. User simply One ring zipdials… . …then keeps

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Yao Li

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  1. Yao Li Sha Ye

  2. Background and History • Founded by Valerie Wagoner, Sanjay Swamy, Amiya Pathak in Bangalore, 2010. • “Missed call” phenomenon • Interactive brand campaigns

  3. Simple for Consumers User simply One ring zipdials… …then keeps engaging

  4. Promoter check in & location tracking

  5. Disney Jet Set Go Summer Campaign

  6. Disney Jet Set Go – Viewer Activation Campaign With ZipDial • Initial Results • Exponentially high number of unique users dialed • 14 Opt In Rate for future contact • Repeat participation grew every day, extending viewer engagement.

  7. Disney Jet Set Go – Viewer Activation Campaign With ZipDial • The ZipDial value add • Automated SMS Group Opt-In management for Push Notifications on Daily Winners. • SMART SMS gives a personalized user experience for first time diallers, Custom Point Scores, warning messages to spammers, and a special SMS to repeat diallers • Real-Time Reporting

  8. Strengths and Opportunities • Strengths: • use location based targeting • Build brand equity by delivering the right message to the right user at the right time Opportunities: • expand to other countries • cooperate with more companies

  9. Weaknesses and Threats • Weaknesses • Geographical limitation • Inefficiently cooperating with TV ads • Threats • Easy to replicate • Smartphone marketing • Internet marketing

  10. References http://techcrunch.com/2013/03/06/zipdial-has-turned-400m-missed-calls-into-moneymaking-connections/ http://www.fastcompany.com/most-innovative-companies/2014/zipdial http://www.crunchbase.com/organization/zipdial http://www.zipdial.com/corp/ http://www.livemint.com/Industry/DxwH4TNGtKS58r7npgjnnO/Valerie-Wagoner-Tapping-the-missedcall-trade.html

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