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Clearing and Beyond - the Web as Marketing Tool

Clearing and Beyond - the Web as Marketing Tool. The Web as a Marketing Tool. 33 million internet users in the UK – 45% of UK population (up 30% since last year) 544 million internet users world wide Next year there will be more people using the internet than using televisions

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Clearing and Beyond - the Web as Marketing Tool

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  1. Clearing and Beyond - the Web as Marketing Tool

  2. The Web as a Marketing Tool • 33 million internet users in the UK – 45% of UK population (up 30% since last year) • 544 million internet users world wide • Next year there will be more people using the internet than using televisions • By 2005 1 billion people will be on lineMORI Technology Tracker, May 2002

  3. 300 million page impressions to Big Brother 1 web site • 1 million page impressions the day Nasty Nick was evicted • 745 million page impressions to Big Brother 2 – 20 times the impressions on the BBC web site, representing 40% of UK internet traffic • It is estimated that Big Brother 3 will generate more internet traffic than any other web site to date • 86% of businesses in UK are on line • 60% have a web site • Fast becoming one of the main promotional mediums

  4. The web is a primary rather than just a secondary source of information • 82% of general course enquiries to the University come via the web • Web site is often first contact with the University • Sophisticated audience and will be used to advanced web technology • “In order to engage them you have to entertain them” (Jim McNivern, Kerb)

  5. In 2000 UCAS web site had 6.5 million hits • In 2001 site had 11 million hits • In August 2001 UCAS was in the Top 10 UK sites searched for • U o B site had 1500 page impressions on 16 August 2001 (A level results day) • 40% of clearing hotline enquiries stated that they had used the site

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