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A&W Consumer Tracking Bigfoot 26

A&W Consumer Tracking Bigfoot 26. June 2010 Wave. Environmental Responsibility (as seen by Boomers). Ranking Table. Updated with BF26. Dairy. A&W. Burger King. Harvey's. Mc-Donald's. Wendy's. Queen. Ranked #1 (Best). 27%. 8%. 14%. 31%. 13%. 7%. Ranked #2. 26%. 14%. 14%.

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A&W Consumer Tracking Bigfoot 26

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  1. A&W Consumer Tracking Bigfoot 26 June 2010 Wave

  2. Environmental Responsibility(as seen by Boomers)

  3. Ranking Table Updated with BF26 Dairy A&W Burger King Harvey's Mc-Donald's Wendy's Queen Ranked #1 (Best) 27% 8% 14% 31% 13% 7% Ranked #2 26% 14% 14% 16% 18% 13% Ranked #3 21% 19% 12% 15% 16% 16% Ranked #4 14% 20% 13% 11% 23% 20% Ranked #5 8% 22% 20% 9% 21% 21% Ranked #6 (Worst) 5% 17% 27% 17% 10% 24% Mean Rank 2.64 3.85 3.92 3.02 3.51 4.07 Best at Displaying Environmental ResponsibilityAmong Boomers 45-59 • McDonald’s has the highest #1 ranking score. • A&W leads in mean rank (lower scores are better), just slightly ahead of McDonald’s. Q10 Based on your impressions, please rank these SIX fast food restaurants in terms of being the best at demonstrating environmental responsibility.

  4. Win-Lose Table Winner Dairy Loser A&W Burger King Harvey's Mc-Donald's Wendy's Queen A&W 31% 32% 44% 34% 22% Burger King 69% 48% 64% 58% 46% Harvey's 68% 52% 64% 56% 51% McDonald's 56% 36% 36% 40% 33% Wendy's 66% 42% 44% 60% 39% Dairy Queen 78% 54% 49% 67% 61% Win-Lose Table for Environmental Responsibility Among Boomers 45-59 • A&W wins for Environmental responsibility versus the other QSR’s followed by McDonalds. • Head-to-head, A&W holds a modest advantage over McDonalds.

  5. Bradley-Terry Scores for Environmental Responsibility Among Boomers • A&W appears to have extended it’s advantage in Environmental Responsibility over McDonald’s when Bradley-Terry scores are calculated among Boomers.

  6. Making Accomplishments in Environmental Leadership Among Boomers 45-59 • McDonald’s and Tim Horton’s are felt to be taking the most action and making the most accomplishments towards environmental leadership. • A&W is well behind in third place leading the tier made up of remaining QSRs. Q10.1 Have you heard, seen, read or witnessed any actions or accomplishments regarding environmental leadership from each of these fast food restaurants?

  7. A&W’s Environmental Actions/Accomplishments • A&W appears to have made some impact over their previous results with strong recognition of environmentally friendly food containers. Q10.2 You mentioned you have seen, read, heard or witnessed actions or accomplishments from A&W displaying environmental leadership. What can you recall about the actions or accomplishments?

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