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English Comp Week 5. jorge gomez. When analyzing…. Be “first-class noticers ” Read between the lines Consider possible uses of “irony” Consider CONNOTATIONS and SYMBOLS Ex. Denotation of “computer” : a machine that calculates
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English Comp Week 5 jorgegomez
When analyzing… • Be “first-class noticers” • Read between the lines • Consider possible uses of “irony” • Consider CONNOTATIONS and SYMBOLS • Ex. Denotation of “computer” : a machine that calculates • Connotation of “computer”: technology, the digital world, machines, disappearance of the natural world, AND SO ON • Look at the “inward significance” of artifacts • Look at how the PARTS/PIECES of a visual artifact contribute to the piece as a WHOLE, for better or worse • Example: How the soldier (the part) in the mural strengthens or weakens the mural (the whole) in terms of the mural’s PURPOSE
Visual Analysis • Consider the organization used for the rhetorical analysis • Remember to ‘attach’ of copy of the visual (if it’s an ad or a painting and not a video) to your paper as an ‘appendix.’ • Remember: BE SPECIFIC • Example of the kind of “specificity” that works: • A sport – football – American football – NFL – • NFL AFC – NFL AFC South – Houston Texans – • NFL fantasy football league featuring Houston Texans players • “Deathstar operators”
Visual Analysis • Audience • Be sure to point out the audiences for the artifact • Consider: DIFFERENT audiences might have DIFFERENT REACTIONS • Remember that there’s usually more than one (go over the presentation on “audience”) • The “intended” audience • This MAY or MAY NOT include you • The “universal” audience • This includes you • This could be perhaps an online audience or a world-wide audience
Visual Analysis • Logos: • How is it constructed? How is it organized (or disorganized)? • What is the MEDIUM used? (paint, computer animation, watercolors, photographic film, stone, clay, wood, AND SO ON) • Is it LOGICAL? Does it make sense? • How do the pieces contribute to the logic of an artifact? • Pathos: • What range of emotions are evoked and HOW are they evoked? Are they effectively evoked? • Art “jargon”: color, scale, perspective, background, foreground • Ethos: • Examine the creator’s reputation, authority, and/or expertise. Who is the creator? Does the creator represent his or herself or a corporation? • Consider possibility of “conflicts of interest” 1. Ex. A petroleum ad PAID for by a petroleum company
Visual Analysis • ALWAYS go over the assignment instructions on your own • APA format (NO ABSTRACT NEEDED for THIS ONE) • 3-5 pages long (NOT counting title and reference page) • Again, go over Rhet. Analysis organization • Include an introduction, a conclusion, etc.