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Services Presentation. Partnership Strategies, LLC. Origin. Mediation/Amplification. Organization. Resolution. Opportunity to Influence. Difficult to Influence. Emerging. Current. Crisis. Dormant. Potential. Issue/Opportunity Life Cycle. Formal Constraints.
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Services Presentation Partnership Strategies, LLC
Origin Mediation/Amplification Organization Resolution Opportunity to Influence Difficult to Influence Emerging Current Crisis Dormant Potential Issue/Opportunity Life Cycle FormalConstraints Period of Increasing Awareness No Issue process Developing crisis Early Issue identification Pressure MediaCoverage Issue ManagementEarly Issue Identification Development
The Eight Elements of Site Public Affairs • Intentional Community Engagement • Critical Analysis Planning • Strategic Social Investment • Positive Image Development • Active Employee Involvement • Responsive Internal Communication • Prepared Crisis Communication • Integrated Government Affairs
#1. Intentional Community Engagement • The process of identifying the stakeholders, needs, values and vulnerabilities associated with the community in which a site is located • Sources of engagement • Surveys • Focus groups • Community Advisory Panels • Editorial Board / Media Meetings • Community Communication Line • One on one meetings with community stakeholders
#2. Critical Analysis Planning 1. Identify a community’s values, priorities, and needs • Culture and Community Background: • Demographics - Primarily minority (African American, Hispanic, Vietnamese) • Lower socio economic level • Disadvantaged • Many fixed income due to retirement, government support, high percentage of unemployed, many social issues (drugs, crime) • single parent homes • union influence • religious • Community Priorities: • Education of children • Jobs / job training • Economic Development • Environment / Health • Affordable quality housing • Affordable quality childcare • Public transportation • Children’s sports
#2. Critical Analysis Planning (cont.) • Community issues that impact site vulnerability: • Emissions / air monitoring • NGOs / Activism • Hiring of Port Arthur residents • Economic development • Diversity and minority business development • Utilization of local subcontractors and local vendors • Assistance to overcome the social issues of the community • City of Port Arthur In lieu of tax agreement • Jefferson County tax abatement agreement • Community re-vitalization • Political pressure • Media pressure
Community Values Matrix ‘ContinuousMonitoring’ ‘Proactively managed’ Operational Excellence Proactive Communication Safety Environment Children Govt. Relations Media Relations Health Screening Health Awareness High Diversity Diverse supply chain Employee Volunteerism ‘Active attention & preparation’ Education Economic Development Workforce Development Sports Medium Potential Impact Culture Development Low ‘Periodic Assessment’ Low High Medium Importance To The Community
#2. Critical Analysis Planning (cont.) 2. Identify community groups and stakeholders 3. Identify site core values related to the community • License to operate / Operational Excellence • Science / Math Education • Environment / Safety / Security • Health Awareness / Education • Teamwork / Workforce Development • Community / Culture Development 4. Prioritize site vulnerabilities
Port Arthur Issues Matrix ‘ContinuousMonitoring’ ‘Proactively managed’ • Startup • Flaring/Emissions • Health Impacts • Affordable housing • Local Minority & Women • Business Development • Environmental Justice • NGO engagement • Operations Crisis • Pipeline issue • Security issue High • Union involvement • Odors • Noise • Community re-vitalization • PA In-lieu of agreement • Hiring PA residents • Hiring PA companies • Air Monitoring • Public transportation ‘Active attention & preparation’ Medium Potential Impact Low ‘Periodic Assessment’ Low High Medium Likelihood of Occurrence
#3. Strategic Social Investment • Social investment is a key component of an operation’s overall Social Performance • Provide clear guidance on social investment (SI), specifically: • Agreed upon key themes, target areas where SI expenditure and activities should be focused; and • how to plan and implement SI programs • Identify a strategy that comprises a set of priorities and associated criteria to help guide SI in a coordinated way • Serves to guide where social investment is made
Examples of Criteria • Minimize vulnerabilities that impact a site’s license to operate • Participate with target groups and communities that are the highest priority • Invest in charities that are compatible with site and corporate core values • Create partnerships to gain synergy and maximum effectiveness • Support employee’s involvement in the community • Strengthen social and political capital • Enhance public image through publicity and advertisement • Take advantage of entrepreneurial opportunity
#4. Positive Image Development • Proactive communication • Employee communication meetings • Direct mail to fence line community and officials • Media notification • Publicity • Advanced planning and scheduling • Press releases • Media notification and events • Targeted advertisement • Media partners • Maximize political capital
#5. Active Employee Involvement • Support employee community activities • Prioritize community organizations • Enlist site management participation • Enlist employee participation
#6. Responsive Internal Communications • Establish the protocol of communication between Corporate communications and site communications • Goal is to properly follow the protocol established to meet the needs of internal customers
Examples of Protocol Items • Notifications • Media inquiries • Crisis communication • Approvals • Press releases • Advertisements • Distributions • Publicity • Budget • Support • General support • Crisis management support
#7. Prepared Crisis Management • Established emergency / crisis philosophy • Crisis level definitions • Media preparation • Media training • Media staging areas • Media statements • Establish spokesperson protocol • Establish pre-approved talking points for vulnerable issues
Pre-approved Talking Points • Create talking points for vulnerabilities • Alarm test • Construction • Explosion • Fire • Flaring • Hydrocarbon release • Maintenance turnaround • Oil spill • Power failure • Security
#7. Prepared Crisis Management (cont.) • Incident notification procedures • First notification • Community notification • Media notification • Resource development • Contact list • Health and safety information • External public affairs support
#8. Integrated Government Affairs • Issues identification • Issues prioritization • Strategy development • Collaborative advocacy • Ongoing development of political capital