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Attracting and Retaining the “Next Generation” on the Gogebic Range

Attracting and Retaining the “Next Generation” on the Gogebic Range. December 10, 2008 Will Andresen Iron County UW-Extension. Iron County Population Trends. Source: U.S. Census Bureau. Gogebic County Population Trends. Source: U.S. Census Bureau. Gogebic Range Population Trends.

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Attracting and Retaining the “Next Generation” on the Gogebic Range

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  1. Attracting and Retaining the “Next Generation” on the Gogebic Range December 10, 2008 Will Andresen Iron County UW-Extension

  2. Iron County Population Trends Source: U.S. Census Bureau

  3. Gogebic County Population Trends Source: U.S. Census Bureau

  4. Gogebic Range Population Trends Source: U.S. Census Bureau

  5. Population Projections (Iron County) Source: Wisconsin Department of Administration

  6. Components of Population Change (Iron County) Source: Wisconsin Department of Administration

  7. Age Groups – Current (2006) Source: U.S. Census Bureau

  8. Age Groups – Projected (Iron County) Source: Wisconsin Department of Administration

  9. “Three out of four Americans under the age of 28 said a cool city is more important than a good job.” Source: Rebecca Ryan, Live First, Work Second

  10. Source: Michigan Cool Cities Survey, 2004 “I want to live in a place that fits my lifestyle more than a job that pays the most.” 69% Agree – Michigan Cool Cities Survey

  11. Source: Gogebic Range Survey, 2008 (among college students and young professionals with or pursuing a four year degree) “I want to live in a place that fits my lifestyle more than a job that pays the most.” 69% Agree – Michigan Cool Cities Survey 60% Agree – Gogebic Range Survey

  12. Top Ten “Ideal” Factors • Source: Michigan Cool Cities Survey, 2004 (for those • who want to live in a small town or rural area) 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place to Raise Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment 9. Close to Friends/Family 10. Walkable Streets

  13. Top Ten “Ideal” Factors Michigan 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place to Raise Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment 9. Close to Friends/Family 10. Walkable Streets Gogebic Range 1. Safe Streets 2. Place to Raise Family 3. Affordable 4. Good Schools 5. Scenic Beauty 6. Walkable Streets 7. Beach/Waterfront 8. Sense of Community 9. Trails and Parks 10. Four Season Climate • Source: Michigan Cool Cities Survey, 2004 (for those • who want to live in a small town or rural area) Source: Gogebic Range Survey, 2008 (among college students and young professionals with or pursuing a four year degree – who want to live in a small town or rural area)

  14. Top Ten “Ideal” Factors Michigan 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place to Raise Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment 9. Close to Friends/Family 10. Walkable Streets Gogebic Range 1. Safe Streets 2. Place to Raise Family 3. Affordable 4. Good Schools 5. Scenic Beauty 6. Walkable Streets 7. Beach/Waterfront 8. Sense of Community 9. Trails and Parks 10. Four Season Climate Source: Gogebic Range Survey, 2008 (among college students and young professionals with or pursuing a four year degree – who want to live in a small town or rural area) • Source: Michigan Cool Cities Survey, 2004 (for those • who want to live in a small town or rural area)

  15. Source: Gogebic Range Survey, 2008 (among college students and young professionals with or pursuing a four year degree) “I can get a job almost any place I choose to live.” 71% Agree – Michigan Cool Cities Survey 62% Agree – Gogebic Range Survey

  16. Source: Gogebic Range Survey, 2008 (among college students and young professionals with or pursuing a four year degree) “A good paying job is my highest priority.” 48% Agree – Michigan Cool Cities Survey 51% Agree – Gogebic Range Survey

  17. Source: Gogebic Range Survey, 2008 “I plan to live here for quite some time.” High School 30% Agree College 22% Agree

  18. Source: Gogebic Range Survey, 2008 “I plan to live here for quite some time.” High School 30% Agree College 22% Agree “I plan to move away for a job and return some day.” High School 35% Agree College 34% Agree

  19. Source: Gogebic Range Survey, 2008 “I plan to live here for quite some time.” High School 30% Agree College 22% Agree “I plan to move away for a job and return some day.” High School 35% Agree College 34% Agree  “I plan to move away for an education and return some day.”   High School 36% Agree College 20% Agree

  20. “Do you believe that the community is attractive to people in their 20’s and 30’s as a place to live and work?”

  21. 10.3% “Do you believe that the community is attractive to people in their 20’s and 30’s as a place to live and work?”

  22. “Confront the Brutal Facts…” • Decades-long Population Loss • Fewer Young People Nation-Wide • Aging Population • Selective Young People (don’t chase jobs) • Students Not Planning On Staying – or Returning • Community Not Perceived as Attractive to Young People

  23. “…Yet Never Lose Faith”

  24. Top Five “Ideal” Factors Michigan Scenic Beauty Safe Streets Affordable Raise Family Good Schools • Source: Michigan Cool Cities Survey, 2004 (for those • who want to live in a small town or rural area)

  25. Top Five “Ideal” Factors MichiganNatives Scenic BeautySafe Streets Safe Streets Raise Family Affordable Affordable Raise Family Good Schools Good Schools Jobs Scenic Beauty (#8) Source: Gogebic Range Survey, 2008 (among young professionals)

  26. Top Five “Ideal” Factors MichiganNativesBoomerangers Scenic Beauty Safe Streets Safe Streets Safe Streets Raise Family Affordable Affordable Affordable Raise Family Raise Family Good Schools Scenic Beauty Good Schools Jobs Good Schools Scenic Beauty (#8) Source: Gogebic Range Survey, 2008 (among young professionals)

  27. Top Five “Ideal” Factors MichiganNativesBoomerangersTransplants Scenic Beauty Safe Streets Safe Streets Safe Streets Safe Streets Raise Family Affordable Raise Family Affordable Affordable Raise Family Scenic Beauty Raise Family Good Schools Scenic Beauty Affordable Good Schools Jobs Good Schools Good Schools Scenic Beauty (#8) Source: Gogebic Range Survey, 2008 (among young professionals)

  28. “Perceived” Factors Source: Gogebic Range Survey, 2008 (among young professionals) NativesBoomerangersTransplants Scenic Beauty Scenic Beauty Scenic Beauty Four Seasons Friends/FamilyAdventure Sports Friends/Family Safe Four Seasons Affordable Four Seasons Little Traffic Raise Family Affordable Affordable Safe Raise Family Raise Family Small Businesses Adventure Sports Safe Walkable Streets Beaches/Waterfront Beaches/Waterfront Beaches/Waterfront Little Traffic Trails/Parks Trails/Parks Walkable Streets Sense of Comm Adventure Sports Small Businesses Small Businesses Little Traffic Sense of Community Good Schools Good Schools Good Schools Walkable Streets Sense of Community Trails/Parks Concern for Env Concern for Environment Low Taxes Gaming

  29. “Perceived” Factors NativesBoomerangersTransplants Scenic Beauty Scenic Beauty Scenic Beauty Four Seasons Friends/Family Adventure Sports Friends/Family Safe Four Seasons Affordable Four Seasons Little Traffic Raise Family Affordable Affordable Safe Raise Family Raise Family Small Businesses Adventure Sports Safe Walkable Streets Beaches/Waterfront Beaches/Waterfront Beaches/Waterfront Little Traffic Trails/Parks Trails/Parks Walkable Streets Sense of Comm Adventure Sports Small Businesses Small Businesses Little Traffic Sense of Community Good Schools Good Schools Good Schools Walkable Streets Sense of Community Trails/Parks Concern for Env Concern for Environment Low Taxes Gaming

  30. “Perceived” Factors Source: Gogebic Range Survey, 2008 (among young professionals) NativesBoomerangersTransplants Scenic Beauty Scenic Beauty Scenic Beauty Four Seasons Friends/Family Adventure Sports Friends/Family Safe Four Seasons Affordable Four Seasons Little Traffic Raise Family Affordable Affordable Safe Raise Family Raise Family Small Businesses Adventure Sports Safe Walkable Streets Beaches/Waterfront Beaches/Waterfront Beaches/Waterfront Little Traffic Trails/Parks Trails/Parks Walkable Streets Sense of Comm Adventure Sports Small Businesses Small Businesses Little Traffic Sense of Community Good Schools Good Schools Good Schools Walkable Streets Sense of Community Trails/Parks Concern for Env Concern for Environment Low Taxes Gaming

  31. “…Yet Never Lose Faith” Strategies: • Retain Students • Better Connect them to Community • Attract Young Workers • Promote Our Strengths • Strengthen Our Niche • Retain Young Workers • Build Social Capital

  32. “…Yet Never Lose Faith” • Retain Students • Better Connect them to Community • Attract Young Workers • Promote Our Strengths • Strengthen Our Niche • Retain Young Workers • Build Social Capital

  33. Source: Gogebic Range Survey, 2008 “I plan to live here for quite some time.” High School 30% Agree College 22% Agree

  34. Source: Gogebic Range Survey, 2008 “I plan to live here for quite some time.” High School 30% Agree College 22% Agree “It’s likely that I will live in a small town.” High School 48% Agree College 57% Agree

  35. Source: Search Institute, 2000 (6th through 12th graders in Gogebic and Ontonagon Counties and Hurley) “Young people are given useful roles in the community.” 16% Agree

  36. Source: Search Institute, 2000 (6th through 12th graders in Gogebic and Ontonagon Counties and Hurley) “Young people perceive that adults in community value youth.” 17% Agree

  37. “…Yet Never Lose Faith” • Retain Students • Better Connect them to Community • Attract Young Workers • Promote Our Strengths • Strengthen Our Niche • Retain Young Workers • Build Social Capital

  38. What They Want 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place for Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment 9. Close to Friends/Family 10. Walkable Streets • Source: Michigan Cool Cities Survey, 2004 (for those • who want to live in a small town or rural area)

  39. What We Offer(Our Top Ten “Perceived”) 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place for Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment 9. Close to Friends/Family 10. Walkable Streets Source: Gogebic Range Survey , 2008

  40. What We Offer (Our Top 15 “Perceived”) 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place for Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment (16th) 9. Close to Friends/Family 10. Walkable Streets Source: Gogebic Range Survey , 2008

  41. “…Yet Never Lose Faith” • Retain Students • Better Connect them to Community • Attract Young Workers • Promote Our Strengths • Strengthen Our Niche • Retain Young Workers • Build Social Capital

  42. Source: Gogebic Range Survey, 2008 (among young professional transplants)

  43. Source: Gogebic Range Survey, 2008 (among young professional transplants)

  44. Source: Gogebic Range Survey, 2008 (among young professional transplants)

  45. “Ideal” Factors Source: Gogebic Range Survey, 2008 (among young professionals) MichiganGogebic Range Transplants Safe Safe Affordable Raise Family Walkable Streets Scenic Beauty Jobs Affordable Raise Family Good Schools Small Businesses Sense of Comm Gathering Places Low Traffic Good Schools Concern for Env Sense of Community Trails/Parks People My Age Walkable Streets Scenic Beauty Adventure Sports Diversity 4 Season Climate Trails and Parks Beaches/Waterfront Concern for Environment Diversity Different Lifestyles Small Businesses

  46. “Ideal” Factors Source: Gogebic Range Survey, 2008 (among young professionals) MichiganGogebic Range Transplants Safe Safe Affordable Raise Family Walkable Streets Scenic Beauty Jobs Affordable Raise Family Good Schools Small Businesses Sense of Comm Gathering Places Low Traffic Good Schools Concern for Env Sense of Community Trails/Parks People My Age Walkable Streets Scenic Beauty Adventure Sports Diversity 4 Season Climate Trails/Parks Beaches/Waterfront Concern for Environment Diversity Different Lifestyles Small Businesses

  47. “Ideal” Factors Source: Gogebic Range Survey, 2008 (among young professionals) MichiganGogebic Range Transplants Safe Safe Affordable Raise Family Walkable Streets Scenic Beauty Jobs Affordable Raise Family Good Schools Small Businesses Sense of Comm Gathering Places Low Traffic Good Schools Concern for Env Sense of Community Trails/Parks People My Age Walkable Streets Scenic Beauty Adventure Sports Diversity 4 Season Climate Trails and Parks Beaches/Waterfront Concern for Environment Diversity Different Lifestyles Small Businesses

  48. “Ideal” Factors Source: Gogebic Range Survey, 2008 (among young professionals) MichiganGogebic Range Transplants Safe Safe Affordable Raise Family Walkable Streets Scenic Beauty Jobs Affordable Raise Family Good Schools Small Businesses Sense of Comm Gathering Places Low Traffic Good Schools Concern for Env Sense of Community Trails/Parks People My Age Walkable Streets Scenic Beauty Adventure Sports Diversity 4 Season Climate Trails and Parks Beaches/Waterfront Concern for Environment Diversity Different Lifestyles Small Businesses

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