Class Newsletter Editors Association Annual Meeting September 24, 2011

1. Class Newsletter Editors Association Annual Meeting September 24, 2011

2. Agenda Welcome & Introductions C. O’Connor ‘87 Printing News Josh Adams Newsletter Statistics M. Winkler ‘79 Class Communication Plans Update C. O’Connor ’87 What Is Style? M. Winkler ’79 Tips on Generating Content Bill Montgomery ’52 Brooks Clark ‘78 Lauren Breach ‘09 Presentation of Awards O’Connor & Winkler

3. Newsletter Statistics 08091011 Classes Producing at Least One Newsletter via AR 50 55 54 45 Classes Producing Newsletters Independently 10 12 10 6 Total Number of Newsletters – Class Activity Report 176 170 174 Total Number of Newsletters – JEC log 188 179 129 Paper Newsletters via CAR 129 107 139 Electronic Newsletters via CAR 78 104 82 Newsletters on website via CAR 110 168 117 Classes With No Newsletters 14 5 6 10 Classes Used Full Subsidy ($400 per Issue X 3) 24 25 25 22 Average Number of Newsletters Per Class 2.0 2.5 2.6 2.5 Production Time – Average No. of Work Days 8.8 7.94 6.73 8.8 Facebook sites 38 41

4. Class Communication Strategy Update

5. CookingSchoolClass Time Preparation Presentation

6. Dartmouth ClassNewsletters Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus et ipsum eget massa auctor consectetur vitae et diam. Mauris sodales mi sed libero malesuada sed accumsan nunc malesuada. Cras porttitor euismod sapien. Aliquam magna erat, blandit quis condimentum a, mattis a mauris. Proin rhoncus tortor dapibus tellus pharetra in ullamcorper felis faucibus. Ut metus elit, rhoncus eu euismod eu, commodo non lectus. Curabitur ut ornare leo. Proin tristique, neque eget sodales iaculis, sem felis auctor nisi, non condimentum ligula erat et odio. Sed tempus magna ut orci convallis venenatis. Aenean quis turpis a leo dapibus ullamcorper. Etiam egestas pellentesque augue, ut vulputate risus iaculis at. Cras eu lorem id eros tincidunt consectetur vitae eget nibh. Cras vel dolor eros, ac semper justo. Nullam pulvinar elementum metus a aliquet. Morbi tempor ipsum ut orci semper vel feugiat quam auctor. Mauris congue lectus sit amet ipsum commodo gravida. Nullam vitae mi enim. Fusce vel nisl risus. Proin Not Easy Being Greenby E. Wheelock LOREM IPSUM DOLOR SIT AMET, consectetur adipiscing elit. Phasellus et ipsum eget massa auctor consectetur vitae et diam. MaurisSodales mi sed libero malesuada sed accumsan nunc malesuada. Cras porttitor euismod sapien. Aliquam magna erat, blandit quis condimentum a, mattis a mauris. Proin Rhoncus(prhoncus@gmail.com)tortor dapibus tellus pharetra in ullamcorper felis faucibus. Ut metus elit, rhoncus eu euismod eu, commodo non lectus. › Content Design

7. Design to plan something for a specific purpose or effect. to work out the structure or form of something. to plan out in systematic often graphic form. A systematic structure for a specific effect…

8. 3 x 5 = 15Quick Design Ideas for Dartmouth Class Newsletters

9. First FiveBasics Text Width White Space Font Functions Paragraphics End Decos

10. #1Text Width Best text column widths: ~1.5+ ‘alphabets’ wide “037-55” ?

11. #2 Can you find the arrow?

12. #2White Space… …is a key element. • Spacing between lines: Leading • Spacing between characters: Expand, Condense • Spacing at page edges: Margins, Headers • Spacing around objects: Photos, Titles, etc. Design is as much an act of spacing as an act of marking. — Ellen Lupton

13. #3Font Functions • Fonts should be consistent by function: • Text, Photo captions, email addresses, etc. • Titles, Headers, Sub-headers, Footers, etc. • Pull quotes, etc. • Define: • typeface, size, bold/italic, spacing, leading, color, etc. Things that look different should act differentThings that look the same should act the same. — Larry Marine

14. #4Paragraphics • Paragraphs should be consistent: • Alignment—left, right, centered, justified • Indentation • First line indent • Line spacing • Paragraph spacing • Text wrap around images

15. #5Drop Caps & End Decos

16. Second FiveIntermediate -> Multiple Hatches <- Classmate Velcro “Pull Quotes” Photo Framing Page Frames

17. #6-> Multiple Hatches <-

18. #7Classmate Velcro • Include all classmate contact points: • names in bold • photo w/caption • home state • email address • on facebook • on LinkedIn • website URL The only important thing about design is how it relates to people. — Victor Papanek

19. #8“Pull Quotes”

20. #9Photo Framing

21. #10Page Frames

22. Third FiveAdvanced # Grids # › Style Sheets š Class/College Connections Less is More Golden Ratio

23. #11# Grids #

24. #12› Style Sheets š • Maintains Consistency. • Captures font, text size, leading, paragraphs, etc. across an document. • Style sheets with Indesign. • If a heading font, size or other attribute needs to be changed, just change the attributes of the style • Style sheets on paper. Design is intelligence made visible - Alina Wheeler

25. #13College/Class Connections

26. #14More? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ullamcorper tristique tempus. Mauris placerat convallis lorem at vestibulum. Donec accumsan aliquam rutrum. Curabitur ut vestibulum neque. Fusce cursus erat nisi, ut tempor leo. Pellentesque et purus nunc, vel dictum neque. Vivamus quis leo at metus Read This Heading NO,READ THIS HEADING Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec ut velit non mi varius aliquam in ac ipsum. Curabitur ut justo vitae dolor pulvinar cursus eu non nisi. Suspendisse semper, sem at auctor egestas, dui est vulputate libero, vel commodo nunc velit vel orci. In vestibulum pulvinar rutrum. Aenean est nunc, venenatis a sagittis tincidunt, sodales vel est. Donec feugiat consequat volutpat. Pellentesque ullamcorper Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ullamcorper tristique tempus. Mauris placerat convallis lorem at vestibulum. Donec accumsan aliquam rutrum. Curabitur ut vestibulum neque. Fusce cursus erat nisi, ut tempor leo. Pellentesque et purus nunc, vel dictum neque. Vivamus quis leo at metus Dartmouth Look at This Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec ut velit non mi varius aliquam in ac

27. #14Less is More • A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. • — Antoine de Saint Exupéry

28. #15Golden Ratio 0.618…

29. …and Your OwnDartmouth ClassNewsletter Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus et ipsum eget massa auctor consectetur vitae et diam. Mauris sodales mi sed libero malesuada sed accumsan nunc malesuada. Cras porttitor euismod sapien. Aliquam magna erat, blandit quis condimentum a, mattis a mauris. Proin rhoncus tortor dapibus tellus pharetra in ullamcorper felis faucibus. Ut metus elit, rhoncus eu euismod eu, commodo non lectus. Curabitur ut ornare leo. Proin tristique, neque eget sodales iaculis, sem felis auctor nisi, non condimentum ligula erat et odio. Sed tempus magna ut orci convallis venenatis. Aenean quis turpis a leo dapibus ullamcorper. Etiam egestas pellentesque augue, ut vulputate risus iaculis at. Cras eu lorem id eros tincidunt consectetur vitae It’s Easy Being Greenby Editor Wheelock LOREM IPSUM DOLOR SIT AMET, consectetur adipiscing elit. Phasellus et ipsum eget massa auctor consectetur vitae et diam. MaurisSodales mi sed libero malesuada sed accumsan nunc malesuada. Cras porttitor euismod sapien. Aliquam magna erat, blandit quis condimentum a, mat. Proin Rhoncus dapibus tellus pharetra in ullamcorper felis faucibus. Ut metus elit, rhoncus eu euismod eu, commodo non lectus. › Content Design Mona

31. First FiveBasics Text Width White Space Font Functions Paragraphics End Decos Respect the Reader.

32. Second FiveIntermediate -> Multiple Hatches <- Classmate Velcro “Pull Quotes” Photo Framing Page Frames Bridge Content to Reader.

33. Third FiveAdvanced # Grids # › Style Sheets š Class/College Connections Less is More Golden Ratio Constraint is Freedom.

34. Dartmouth Class Newsletters A systematic structure for a specific effect. “Design is the application of intent.” — Robert L. Peters

35. Dartmouth Class Newsletters

36. Tips for Newsletter Content Bill Montgomery ‘52 Brooks Clark ‘78 Lauren Breach ‘09

37. Newsletter Editors of the Year Classes out 25 + Years Classes out less than 25 Years Special Recognition