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BLUE GROWTH and MARITIME TOURISM

BLUE GROWTH and MARITIME TOURISM. Ass. Prof. Maria Lekakou. University of the Aegean, Department of Shipping, Trade and Transport. Athens 2013. Summer School Program Topics Development of Islands Attractiveness of cruise destinations Port Management & Development

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BLUE GROWTH and MARITIME TOURISM

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  1. BLUE GROWTH and MARITIME TOURISM Ass. Prof. Maria Lekakou University of the Aegean, Department of Shipping, Trade and Transport Athens 2013

  2. Summer School Program Topics Developmentof Islands Attractiveness of cruise destinations Port Management & Development Maritime Tourism andEntrepreneurship

  3. Attractiveness criteria for maritime passengers • General touristic attractiveness • Political stability • Safety of the destination • Accessibility of destination/infrastructure • Variety & quality of shore excursion options • shopping possibilities • Touristic marketing (TV coverage, ...) • Port & terminal facilities • Availability of destination information • Walking distance to city center • Organization within the destination • Little “crowding” effects for passengers • Unique experiences • Reputation of a destination • Good price level within the destination

  4. Why we are interested in maritime tourism? • Coastal and, in particular, offshore wind energy • Cruise tourism • Maritime works (dredging and environmental protection in particular) • Coastal tourism • Recreational boating STRONG GROWTH • CommissionStaff Working Document, SEC(2007) 1279 (10.10.2007)

  5. And…..then??? • Marine equipment • Port sector employment in peripheral regions • Offshore supply; manufacturing of tools for installation and extraction. • Maritime R&D • Ship brokerage

  6. Defining Maritime Tourism Derived Demand Supply Drivers Cruise Tourism Maritime Tourism and Leisure Source: G.P. Wild International

  7. Maritime Tourism Anatomy Seaports & marinas Local retail Supplies Transportation Travel agents Yacht companies Tour Operators Shipyards Banks Cruise companies Bunkering Food & Beverage Airlines Hotels Marine equipment Attractions Government agencies Educational Institutions Industry Groups

  8. Mitigating the side effects… Acceptability of local society Sustainability of the destination Changes in factor conditions Changes in demand conditions

  9. Focusing on the people Social Innovation

  10. Intermodality in maritime tourism-different modes • Firm history to story telling • Maritime identity • Changing the image of yachting

  11. I invite YOU to asunny learning experience

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