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BEC Vantage. For English Majors’2002. Personal Profile. Taught in Amoy (Xiamen) Univ. for 3 yrs Taught in GDUFS (Guangwai) for 2 yrs Worked in Huawei (a telecom company of the greatest international influence in Guangdong Province) as senior translator & assistant manager for 2 yrs
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BEC Vantage For English Majors’2002
Personal Profile • Taught in Amoy (Xiamen) Univ. for 3 yrs • Taught in GDUFS (Guangwai) for 2 yrs • Worked in Huawei (a telecom company of the greatest international influence in Guangdong Province) as senior translator & assistant manager for 2 yrs • Served as simultaneous interpreter & communication manager to president & VP of Avon, one of Global 500 Companies
Communication List Visit http://www.freewebs.com/fuli504 to download • Lecture Hand-outs • Listening Tests (due for next week) • Simulated Tests of BEC2 (coming soon) • Listening Materials • Other English readers YOU ARE WELCOME TO LEAVE A MESSAGE IN THE GUESTBOOK
BEC3 Test StatisticsEnglish Majors’2000 (passing rate: 10%) (passing rate: 90%) Number of Testees: Class1 10/Class1 10
Grading of BEC in Terms of Language Proficiency • BEC vantage (BEC2): equal to CET4 • BEC Higher (BEC2): equal to or higher than CET6 Reminder: Good language proficiency does not suffice to secure a sure win in BEC test. The passing of BEC is not possible without a good understanding of business-related basic concepts and procedures.
Organizational Structure Headquarters (under the leadership of Chairman of Board of Directors)
Functions of HR Human Resources Department
Functions of HR • Interviewing, testing and recruiting staff for different departments of the company • Meeting resigned staff for feedback/suggestions/complaints • Organizing or conducting training for internal employees • Designing benefit packages for different positions • Attendance check
Functions of Corporate Affairs Department Also known as PR Department or Executive Affairs Department
Functions of Corporate Affairs Department • Handling legal issues or disputes in the interest of the company • Establishing good connection with the media, government, authorities of the industry, social celebrities and other influential organizations • Enhancing the image of the company through publicity activities, e.g. promotions, new product launch conference, sponsorship, donation, media publicity, etc. • Gathering information about competitors • Coordinating with related government agencies in the crackdown on phony products
Functions of Marketing Department • Designing products that meet the needs of potential customers • Introducing ready-made products from other countries • Designing packages, brochures, catalogues, flyers, newspaper inserts and other promotional materials • Setting prices for products, including special offer, discount, give-away gifts, and other preferential policies
Functions of Marketing Department • Doing market research or survey for product positioning and pricing • Gathering information about major competitors • Conducting training on product features and ways of application • Organizing promotional activities in cooperation with the sales department • Advertising products on TV (TV commercial), newspapers, magazines, Internet, and other printed materials