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Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group. Carron Tobin ruralDimensions. The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
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LaunchingTourism Outer Hebrides 2020& The TOH 2020 Leadership Group Carron Tobin ruralDimensions The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
BARRA ISLAND CENTRIC – TRULY UNIQUE USPs The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
UISTS& BENBECULA The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
HARRIS The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
LEWIS The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
Tourism Scotland 2020 The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
Tourism Outer Hebrides 2020 The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
BY 2020… THE VISION The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
INHIBITORS & OPPORTUNITIES The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
ASSETS : EXPERIENCESPUTTING THE CUSTOMER 1ST The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
BUILDING OUR CAPABILITIES The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
BUILDING OUR CAPABILITIES The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
“develop ‘Gaelic as an Asset’ research into a business toolkit then measure nos of locally businesses actively using it” Anne MacAulay, HIE “aim at, say, 25% better than the national average uptake of Taste our Best by 2016 and work with each island grouping to ensure there is a local focus on the focus years – and early enough to have impact” Alan MacKenzie, VS “seek to support a new pan island permanent event such as the Hebridean Way Challenge” Peter Griffiths, Calmac TOH2020 Leadership Group “seek to develop the collaboration with Orkney and Shetland established through the joint visitor survey” Alison MacCorquodale, CnE “develop and roll out a tailored Outer Hebrides Welcome on line training programme and support OH as a World Host Destination” Lawrence Durden SDS “encourage member businesses to share more market intelligence and business barometer data to track change and impact” Ian Fordham, OHTIA “Develop the Marine Tourism Strategy with the CPP and demonstrate what the Hebridean Harbours bring to the ‘tourism table’ – develop a marine arts trails through the islands using the Stornoway sculpture as an anchor piece”, Jane MacIver,Stornoway Port Authority “Roll out the Raptor Trail and convert the Hebridean Way investment into a world class experience with real business development opportunities” David MacLennan, SNH “Develop the Peter May Litrerary Trail” Ian Fordham, OHTIA The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage
LaunchingTourism Outer Hebrides 2020& The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage