1 / 11

RADIO TAY

RADIO TAY. Rajar q4 2012. RADIO TAY. Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information

katina
Download Presentation

RADIO TAY

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. RADIO TAY Rajar q4 2012

  2. RADIO TAY • Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information • Tay AM’s core audience is 35-55 year olds, with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by • Tay FM is the number one station for Dundee and Perthshire with 130,000 listeners • Listeners to the station listen on average for a staggering 8.4 hours each • 51% of Radio Tay listeners are aged 15-44 • 88% of Total Tay listeners do not listen to *Wave 102 • Tay FM have 102,000 more listeners each week than *Wave 102 Source: Rajar/Ipsos RSL. 12 months ending 16th December 2012 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  3. THE TRANSMISSION AREA

  4. TAY FM WEEKDAY SCHEDULE • Wake up with Webster at Breakfast 6am-10am • Mike Richardson on Mid-Morning 10am-2pm • The Tay FM Takeover 2pm-3pm • John Milne on Drivetime3pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie10pm-1am

  5. Total tay 173,000 Weekly Listeners • TOTAL TAY REACHES… • 68,000 ABC1 LISTENERS • 105,000 C2DE LISTENERS • 130,000 MAIN SHOPPERS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 16th December 2012

  6. TAY FM 130,000 Weekly Listeners • TAY FM REACHES… • 54,000 ABC1 LISTENERS • 75,000 C2DE LISTENERS • 97,000 MAIN SHOPPERS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 16th December 2012

  7. COMPETITORS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 16th December 2012

  8. PRESS COMPETITORS WEEKLY REACH Base: Tay FM TSA; Source: Press JICREG 01/10/12 (based on Area AIR) Tay RajarQ4 2012

  9. COMMERCIAL MARKET SHARE TOTAL TAY TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING Source: Rajar/Ipsos RSL. 12 months ending 16th December 2012 N.B Radio Tay is made up of Tay FM and Tay AM

  10. RADIO TAY IN WAVE 102 TSA Source: Rajar/Ipsos RSL. 12 months ending 16th December N.B Radio Tay is made up of Tay FM and Tay AM Base: Wave 102 TSA

More Related