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RADIO TAY

RADIO TAY. Rajar q4 2012. RADIO TAY. Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information

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RADIO TAY

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  1. RADIO TAY Rajar q4 2012

  2. RADIO TAY • Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information • Tay AM’s core audience is 35-55 year olds, with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by • Tay FM is the number one station for Dundee and Perthshire with 130,000 listeners • Listeners to the station listen on average for a staggering 8.4 hours each • 51% of Radio Tay listeners are aged 15-44 • 88% of Total Tay listeners do not listen to *Wave 102 • Tay FM have 102,000 more listeners each week than *Wave 102 Source: Rajar/Ipsos RSL. 12 months ending 16th December 2012 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  3. THE TRANSMISSION AREA

  4. TAY FM WEEKDAY SCHEDULE • Wake up with Webster at Breakfast 6am-10am • Mike Richardson on Mid-Morning 10am-2pm • The Tay FM Takeover 2pm-3pm • John Milne on Drivetime3pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie10pm-1am

  5. Total tay 173,000 Weekly Listeners • TOTAL TAY REACHES… • 68,000 ABC1 LISTENERS • 105,000 C2DE LISTENERS • 130,000 MAIN SHOPPERS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 16th December 2012

  6. TAY FM 130,000 Weekly Listeners • TAY FM REACHES… • 54,000 ABC1 LISTENERS • 75,000 C2DE LISTENERS • 97,000 MAIN SHOPPERS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 16th December 2012

  7. COMPETITORS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 16th December 2012

  8. PRESS COMPETITORS WEEKLY REACH Base: Tay FM TSA; Source: Press JICREG 01/10/12 (based on Area AIR) Tay RajarQ4 2012

  9. COMMERCIAL MARKET SHARE TOTAL TAY TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING Source: Rajar/Ipsos RSL. 12 months ending 16th December 2012 N.B Radio Tay is made up of Tay FM and Tay AM

  10. RADIO TAY IN WAVE 102 TSA Source: Rajar/Ipsos RSL. 12 months ending 16th December N.B Radio Tay is made up of Tay FM and Tay AM Base: Wave 102 TSA

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